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Practical Nutrition: Benefits of beans

Posted: February 29, 2012 at 12:24 pm


By: MARY-JO SAWYER | Special Correspondent Published: February 29, 2012 Updated: February 29, 2012 - 12:00 AM

Beans, beans, the magical fruit! The more you eat, the more you can improve your nutrition, increase protein, lower your cholesterol and control your blood sugar. I bet you were expecting another description, but whatever their reputation, dried beans and peas are inexpensive nutrition dynamos.

Beans and peas are really vegetables and include kidney, pinto, black and lima beans, chickpeas, split peas, black-eyed peas and lentils. They come frozen, canned or dried.

They're rich in iron, zinc, folate and potassium, nutrients often low in many American diets. White beans, black-eyed peas, black beans and lentils are good sources of iron.

Dried beans and peas are protein foods, too. A half cup cooked is equal to 2 ounces of meat. Save money on your grocery bill by having vegetarian entrees, such as vegetable chili or beans and rice, several times a week. Add protein to your meals with refried beans, or toss a few into your salads or meat chili.

A half cup of cooked beans contains 6 to 8 grams of fiber, both soluble and insoluble. Insoluble fiber promotes healthy digestion, and may be linked to reducing colon cancer. The soluble fiber helps reduce high cholesterol levels.

Control your weight with dried beans and peas. They're naturally low in fat and calories. A half cup has less than 1 gram of fat, and 100 to 120 calories. Their added fiber and protein at meals can help you feel fuller and more satisfied so you'll eat less.

Don't avoid these higher carbohydrate veggies if you have diabetes. Their fiber and complex carbohydrate cause a slower rise in blood sugar than some other starches. Carbohydrate varies among beans at 16 to 22 grams per half-cup.

Three Bean Salad is a delicious low-fat recipe with 15 grams carbohydrate, which counts as one serving of carbohydrate in a diabetes meal plan.

Part of the carbohydrate in beans is a complex sugar, which can't be broken down by the human digestive tract. It results in the gassy reputation of these beans; some are gassier than others.

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Practical Nutrition: Benefits of beans

Business Fitness NZ turns 10!

Posted: at 12:24 pm


Business Fitness NZ turns 10!

Interactive accounting content firm Business Fitness NZ provides New Zealand accounting professionals with a single source of authoritative and practical information to make them more productive. The progressive Mt Maunganui company has just turned 10.

Business Fitness NZ provides innovative solutions for accountants that include a range of over 1500 how to, process-driven compliance and service templates as well as electronic work papers, documentation kits and software and client development tutorials and webinar programmes.

The company was sold last year to CCH New Zealand Ltd, a Wolters Kluwer business. CCH is a leading global provider of tax, accounting and audit information, software and services and has served tax, accounting and business professionals in New Zealand since 1974.

Mr Russell Evans, President of Wolters Kluwer Tax & Accounting Asia Pacific and Chief Executive Officer of Wolters Kluwer Asia Pacific, said that clients of Business Fitness NZ and CCH have both benefited significantly from the acquisition.

We welcomed the addition of the Business Fitness NZ team and products to Wolters Kluwer Tax & Accounting in August 2011. This acquisition was a strategic move that has seen the complementary strengths of our premier content resources and best-of-breed solutions and service offerings give New Zealand-based accounting firms significant opportunities to increase their profitability and performance to global best practice levels, Evans said.

Business Fitness NZ General Manager Julie Benton said the acquisition demonstrated a clear commitment by CCH to invest in leading New Zealand Intellectual Property and has built on the strengths of both organisations, as well as enhancing the companys services to clients. She said the team of six at Business Fitness NZ is closer to its clients than ever before.

Most of the clients we first signed 10 years ago are still our clients to this day. We hear from some clients every week, and some we never hear from unless circumstances are dire. They are always welcome to pick up the phone and call us whether its with a problem, a great idea, or just to chat, Benton said.

The Business Fitness NZ journey has seen many highlights. The growth of the The Good, the Bad and the Ugly benchmarking survey the biggest, most comprehensive benchmarking survey of the New Zealand accounting industry, The Accountants Big Day Out, the launch of its prized Client Development Centre to provide clients with the training and support that they need to get the most out of Business Fitness NZs Content Solution not to mention several babies, marriage proposals and fellowships.

Having said that, our biggest achievement has been the countless relationships weve formed with the 400+ firms whove joined the Business Fitness NZ party. Theyre a clever, proactive bunch who keep us on our toes. They also give us the support, knowledge and direction we need to keep on delivering what we do best.

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Business Fitness NZ turns 10!

Healthy U Program Aims to Reduce Childhood Obesity – Video

Posted: at 12:23 pm


28-02-2012 14:52 Childhood obesity in New Jersey has become a major concern. A Rutgers University study found that nearly one in three children in the state between the ages of 10 and 17 are overweight or obese and that number is even higher in urban areas. YMCAs throughout the state implemented a program called Healthy U in 2008 with the help of a $1 million grant from the Horizon Foundation of New Jersey to help combat the problem. The goal of the program is to reduce childhood obesity by 10 percent in four years by promoting physical activity, good nutrition and family involvement.

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Healthy U Program Aims to Reduce Childhood Obesity - Video

Health insurance increases to hit big earners hardest

Posted: at 12:23 pm


Intervention ... Tanya Plibersek. Photo: Andrew Meares

HEALTH insurance premiums will rise by an average 5.06 per cent, or around $150 a year, for typical family cover and even more for high earners losing all or part of the health fund rebate.

For families on high incomes, premiums could rise by more than $200 a year and for singles by more than $100 a year, once the new provisions for means testing of the premium rebate take effect. The premium rises themselves start from April 1.

The Health Minister, Tanya Plibersek, yesterday disclosed she had demanded 24 of the 34 health funds revise their initial applications for premium increases. As a result seven funds with a total of four million members cut their proposed premiums, she said.

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Ms Plibersek's intervention came after she revealed that the industry last financial year increased its premium revenue by $1.25 billion and would not be affected by the new legislation to means test the health insurance rebate, which starts on July 1.

She said yesterday that this year's increase was lower than last year's 5.56 per cent rise and below the increases in fees charged by doctors and hospitals in the past year.

The new increase was 1.5 percentage points lower than the average of the last five years of the Howard government.

Ms Plibersek said benefits paid to health insurance members rose by 7.6 per cent to more than $13 billion last financial year and these were forecast to rise by another 9 per cent this financial year.

Australia's biggest fund, Medibank Private, yesterday refused to say whether it had been asked to revise its premium. It is understood the government did require the next biggest fund, Bupa, to resubmit.

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Health insurance increases to hit big earners hardest

Treating the patient behind the disease

Posted: at 12:23 pm


While improvements in detection and treatments have enhanced the survival rate for women with breast cancer, the developments being made in treating the person behind the disease are worth getting excited about.

"In the old days, we just treated the tumour," said Dr. Sarkis Meterissian, surgical oncologist at the McGill University Health Centre and the director of the Cedars Breast Clinic of the MUHC. "Now theres a survivorship, were treating the patient behind the cancer."

There are now multiple centres and programs, such as Hope and Cope at Montreals Jewish General Hospital and CanSupport at the Cedars Breast Clinic, geared to treating the patient for the side effects of cancer.

"For instance, its been documented that women who exercise after breast cancer do better, so weve created a fund for gym memberships to Curves for patients," said Meterissian, a McGill University med-school graduate.

Many centres also have a psycho-oncologist to help patients and their families get through the course of the illness.

"Even if the cure rate is high, it can turn your life upside down, so having emotional support is very important," said the specialist.

Many places are going further, providing yoga therapy, art therapy, dietetic advice and other things, as well.

"Were taking care of the patient in a holistic sense," said Meterissian. "Were going beyond the medicine and looking after the patient as a person."

Coupled with the changes in how the patients are cared for, advances in diagnostics and treatment are improving the survival rate for people with breast cancer.

The five-year survival rate for breast cancer in Canada is 87 per cent.

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Treating the patient behind the disease

Santa Clara County tightening nutrition standards

Posted: February 28, 2012 at 10:39 pm


SAN JOSE, Calif. (AP) - Nutrition standards are being tightened at Santa Clara County facilities.

The San Jose Mercury News (http://bit.ly/wo1yff ) calls them the most comprehensive healthy food and beverage policy in California.

County leaders are expected to approve the nutrition rules on Tuesday. If approved, the rules will take effect in July.

Pizza and burgers will still be on cafeteria menus. But, when possible, they'll be made with more healthful ingredients.

County vending machines are already required to contain 50% healthful items. But candy, potato chips or sugared sodas currently offered could be replaced with such things as trail mix, baked chips, water and iced tea.

The rules would apply to vending machines and meals at the county jailhouse, hospitals and other areas.

The new nutritional standards are part of the county's obesity-prevention efforts.

Information from: San Jose Mercury News, http://www.sjmercury.com

Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Santa Clara County tightening nutrition standards

Many Gaps in Fast-Food Nutrition Information

Posted: at 10:39 pm


TUESDAY, Feb. 28 (HealthDay News) -- Even when fast-food restaurants list calorie counts for menu items, diners may still have a hard time using the information to make healthy meal choices, researchers report.

In the study, the scientists examined the calorie listings for 200 food items on menu boards from 12 restaurant chains in the New York City neighborhood of Harlem.

Too often, calorie counts were listed for combo meals or meals intended to serve multiple people, or had wide ranges in what the calorie count might be.

For example, a bucket of chicken was listed as having 3,240 to 12,360 calories, but the menu board did not provide enough information for consumers to determine the number of pieces of chicken in a serving size.

A listing for a sandwich combo meal said it ranged from 500 to 2,080 calories. However, no information was provided on how to order within the lower range of this menu item.

Under federal law, restaurants with 20 or more locations must provide calorie data and additional nutritional information for menu items and self-serve foods. Although the calorie information complied with U.S. labeling rules, consumers may have a tough time making sense of much of it, the study found.

"Menu postings for individual servings are easily understood, but complex math skills are needed to interpret meals designed to serve more than one person," wrote study author Elizabeth Gross Cohn, an assistant professor at the Columbia University School of Nursing, and colleagues. "In some items, calories doubled depending on flavor, and the calorie posting did not give enough information to make healthier selections."

Researchers suggested that calorie listings should do more than merely comply, but take into account what level of "math literacy" is needed to make use of the information. In a revised system, a breakfast sandwich, for example, would be listed as, "Egg with ham/bacon/sausage: 350/550/750," so consumers could know exactly how many calories various options would add.

"In low-income communities with a high density of chain restaurants, and where educational attainment of consumers may be low, simplifying calorie postings and minimizing the math required to calculate calories would increase menu-board utility," the researchers wrote.

The study was published online Feb. 16 in the Journal of Urban Health.

More information

The Academy of Nutrition and Dietetics offers advice about dining out.

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Many Gaps in Fast-Food Nutrition Information

Study: Consumers Ignore Nutrition Labels, Go For What's Tasty

Posted: at 10:39 pm


When Congress passed the Nutrition Labeling and Education Act of 1993 (NLEA), the intent was to increase consumers' awareness of food. But a study conducted by three Duke University academics found that intent has not stopped neither companies from making unhealthy food nor Americans from eating such fare.

The researchers, whose report will be published in March, found the overall nutritional quality of brand name foods in supermarkets fell but became tastier. The paradoxical result came after many food companies made the decision to emphasize taste over nutrition, according to Prof. Christine Moorman, one of the three academics.

"The fact is that consumers actually don't care about nutrition as they care about taste," she said, adding the nutrition label did not overcome past consumer biases. "We find that there's a not a lot of use of the label itself, especially in categories where consumers have a lot of experience. Most people don't and even if they do see it, it's hard from them to switch (to another brand)."

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The problems range deeper though. Not only do consumers largely ignore nutrition labels, the overriding perception equates healthy foods with bland tastes, Moorman added.

"Since nutrition is perceived to be negatively correlated with taste, we believe many companies decided to reduce the nutritional value of their food products after the passage of the NLEA," she said. "Nutrition labels were generally not present before the NLEA, consumers would not be aware of these changes, only that the product competed well on taste."

The findings are actually an amalgam of two studies, one which compared food products that fell under NLEA and featured nutrition labels after 1993, and a second set which didn't. The second part of the study used Consumer Reports assessments to check for changes in nutrition and taste.

But the results of the study were not wholly dire. Nutrition labels did improve so-called "junk foods," which have become healthier since the passage of NLEA. Also, companies with smaller or fewer brands were more likely to improve the nutritional quality of their foods, the study found.

"This makes sense because companies may have hoped to grab the attention of health-conscious consumers while many of their large counterparts hesitated for fear of negative consumer reactions," Moorman said.

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Study: Consumers Ignore Nutrition Labels, Go For What's Tasty

Get the Real Deal on Your Meal During Nutrition Month 2012

Posted: at 10:39 pm


Dietitians of Canada busting food myths

TORONTO, Feb. 28, 2012 /PRNewswire/ - March is National Nutrition Month and dietitians across Canada are busy busting myths and misinformation about Canadians' food and nutrition. This year's theme encourages people to 'Get the Real Deal on Your Meal'.  Every day in March, Dietitians of Canada (DC) will discuss a different food myth and present the 'real deal' to DC website visitors. The campaign is based on real-life situations dietitians have experienced with clients, family and friends.

A client reads a tweet about the latest superfoods they should eat to be healthier A shopper searches the grocery store shelves for gluten-free foods because a friend told her that everyone should avoid gluten A diner takes the bun off their burger because they think cutting carbs will help them lose weight

"Nutrition information has never been more accessible than right now," said Janice Macdonald, Director, Communications, Dietitians of Canada. "Ironically, there's also more confusion and misinformation than ever before. We want to talk about the most popular myths - and more importantly - focus on the facts."

DC polled its members from coast to coast and selected the top 39 myths. Food and nutrition research was then collected to debunk each myth and arm dietitians with the evidence needed to talk to Canadians.

"We want Canadians to have accurate information so they can make informed choices about the food they eat," said Macdonald. "Dietitians are the reliable, year-round source for the most current thinking on food and nutrition." 

About Dietitians of Canada

Dietitians of Canada (DC) is the national professional association for dietitians, representing more than 6000 members at the local, provincial and national levels. DC is one of the largest organizations of dietetic professionals in the world and has led the Nutrition Month Campaign for 30 years.

About Nutrition Month Sponsors

DC acknowledges its partners who help to bring Nutrition Month messages to Canadians.  This year's Sponsors are: Official Sponsors - Dairy Farmers of Canada and Loblaw Companies Limited through its livelifewell™ program, and Participating Sponsors - General Mills Canada Corporation, Hellmann's and Lipton® Tea. For more information about Dietitians of Canada and Nutrition Month, visit http://www.dietitians.ca. 

Dietitians of Canada Nutrition Month 2012
Assess Your Diet With eaTracker
Find a Dietitian Near You
Nutrition Month 2012: Executive Summary

Image with caption: "March is Nutrition Month (CNW Group/Dietitians of Canada)". Image available at: http://photos.newswire.ca/images/download/20120228_C7127_PHOTO_EN_10478.jpg

Image with caption: "Get the real deal on your meal (CNW Group/Dietitians of Canada)". Image available at: http://photos.newswire.ca/images/download/20120228_C7127_PHOTO_EN_10415.jpg

PDF with caption: "Fact Sheet". PDF available at: http://stream1.newswire.ca/media/2012/02/28/20120228_C7127_DOC_EN_10420.pdf

Video with caption: "Amanda explains the impact of sodium on health and how to decrease your intake.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120228_C7127_VIDEO_EN_10480.mp4&posterurl=http://photos.newswire.ca/images/20120228_C7127_PHOTO_EN_10480.jpg&clientName=Dietitians%20of%20Canada&caption=Amanda%20explains%20the%20impact%20of%20sodium%20on%20health%20and%20how%20to%20decrease%20your%20intake%2E&title=DIETITIANS%20OF%20CANADA%20%2D%20Get%20the%20Real%20Deal%20on%20Your%20Meal%20During%20Nutrition%20Month%202012&headline=Get%20the%20Real%20Deal%20on%20Your%20Meal%20During%20Nutrition%20Month%202012

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Get the Real Deal on Your Meal During Nutrition Month 2012

Work Out Smarter: 3 Fitness Apps for iOS

Posted: at 10:39 pm


All-In Fitness

Like that huge gym you contemplated joining, this app is cool but a touch overwhelming. Beyond weight, cardio, and yoga workouts, you can track calories eaten and burned and even use the personal-trainer algorithm to construct a regimen based on your age, weight, gender, and goals.

WIRED 700 exercises plus the ability to add your own. Smart video tutorials.

TIRED Layer upon layer of menus. Laborious data entry to track reps and sets.

Rating: 7 out of 10

$1 (iOS) | All-in-Fitness

Daily Yoga Free

This refreshingly simple app does just one thing: It guides you through a 20-, 40-, or 60-minute yoga session. Video and audio tutorials take you from child pose to Virabhadrasana II and help keep your Utkatasana on form.

WIRED Clear instructions. Soothing ocean-wave background option.

TIRED Limited poses. No way to create custom routines. Has banner ads and just one level; ad-free version ($2.99) delivers only one more level.

Rating: 6 out of 10

Free (iOS) | Daily Yoga Free

P90X

The official app of this workout craze offers clear video guides to ensure proper form, while timers keep you moving from set to set. But it includes only one routine: abs. The rest are sold separately at $6.99 a pop.

WIRED Great video quality and simple navigation. Calendar and to-do list keep you from slacking.

TIRED Necessary “extras” are pricier than the app. $60 complete bundle will exhaust you and your wallet.

Rating: 4 out of 10

$5 (iOS) | P90X

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Work Out Smarter: 3 Fitness Apps for iOS

Life Time to Open First Canadian Destination and Newest Healthy Way of Life Center in Mississauga March 9

Posted: at 10:39 pm


Life Time Fitness (NYSE:LTM - News)

    What: Life Time Athletic Mississauga is set to open March 9, representing Life Time Fitness, Inc.’s (NYSE: LTM - News) first Healthy Way of Life destination based in Canada. Whereas the typical health club or gym offers little more than a room full of equipment, Life Time has created an entirely new Healthy Way of Life industry. Life Time Athletic Mississauga will deliver an incredible array of sports and athletics, family recreation and entertainment, professional fitness and spa services designed to engage members in their areas of interest while helping them to set and achieve their total health objectives, athletic aspirations and fitness goals.   When: VIP Community Preview: Wednesday, March 7, 2012 7:00 p.m.: Ribbon cutting ceremony 7:00 – 9:00 p.m.: VIP celebration Life Time will officially open for members Friday, March 9, at 4:00 a.m.   Where: Life Time Athletic Mississauga 3055 Pepper Mill Court Mississauga, ON L5L 4X5 905-363-0200   Why:

Residents of Mississauga and surrounding communities are invited to experience Life Time Athletic Mississauga. Demonstrations of Life Time’s programs and services will be offered during this special event.

 

For on-site tours, media must contact KJ Leinberger at kleinberger@lifetimefitness.com or 952-229-7162.

About Life Time Fitness, Inc.
As The Healthy Way of Life Company, Life Time Fitness (NYSE:LTM - News) helps organizations, communities and individuals achieve their total health objectives, athletic aspirations and fitness goals by engaging in their areas of interest – or discovering new passions – both inside and outside of Life Time’s distinctive and large sports, professional fitness, family recreation and spa destinations, most of which operate 24 hours a day, seven days a week. The Company’s Healthy Way of Life approach enables customers to achieve this by providing the best programs, people and places of uncompromising quality and value. As of January 24, 2012, the Company operated 92 centers under the LIFE TIME FITNESS® and LIFE TIME ATHLETICSM brands primarily in suburban locations in 21 states and 26 major markets. Additional information about Life Time centers, programs and services is available at lifetimefitness.com.

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Life Time to Open First Canadian Destination and Newest Healthy Way of Life Center in Mississauga March 9

American Fitness Targets High Growth CrossFit and other Functional Cross Training Programs with Specialized Fitness …

Posted: at 10:39 pm


American Fitness has seen rapid growth in demand for fitness equipment used in interval and functional cross training programs. Popular programs, such as CrossFit, are increasingly being followed by athletes and professionals requiring high levels of fitness training, as well as consumers looking to get fit and lose weight quickly and efficiently. American Fitness has expanded its selection of exercise equipment most commonly used in these fitness training programs.

Portland, OR (PRWEB) February 28, 2012

American Fitness, a premier supplier of fitness equipment serving home and commercial customers, has experienced a rapid increase in demand for exercise equipment used in popular cross training exercise programs, such as CrossFit, P90X, and other functional or interval training programs. Customers who are attracted to these exercise programs come from all walks of life, from consumers looking to lose weight and get in shape to professionals who require a high level of fitness for athletic performance or on-the-job responsibilities. To meet this increase in demand, American Fitness has augmented its selection of fitness equipment with key tools and apparatus typically found in these types of fitness training programs. Everything from free weights to power racks can now be found at AmericanFitness.net to suit most any mainstream or customized interval training exercise program.

Cross training has many benefits, from total body conditioning to weight loss. Elite athletes, bodybuilders, and highly trained professionals follow this type of workout routine to optimize performance and push to new levels. When exercises are done repeatedly with the same set of muscles and fitness equipment, the body eventually adjusts, resulting in smaller and smaller gains in strength and fitness. Cross training helps balance muscle groups, breaking through plateaus and minimizing injuries. CrossFit is a high intensity form of interval training that has become popular among all types of people for quickly and efficiently burning fat and building muscle. Exercises are focused on bodyweight training, basic gymnastics, and weightlifting to improve strength, stamina, flexibility, and cardiovascular health.

“We have seen a rapid increase in the demand for fitness equipment such as power racks, kettlebells, and chin up bars, which are being used as part of an interval or functional cross training program,” said Ron Thompson, President of American Fitness. “This is especially true for many of our high performance customers, such as military, police, and fire service. These customers are looking to achieve the best possible fitness results in the shortest amount of time. We are pleased to be able to support them in these efforts with customized fitness packages and quality, individual equipment selections.”

Typical bodyweight exercises in a cross training routine are squats, lunges, push-ups, and pull-ups. American Fitness offers equipment to support these types of exercises, including barbells, power racks, bumper plates, plyometric boxes, chin-up bars, and functional bodyweight cross trainers. For strength training, a full range of free weights, including dumbbells, kettlebells, and medicine balls can be found at AmericanFitness.net.

About American Fitness

American Fitness is a leading retailer of home and commercial fitness equipment. Headquartered in Portland, Oregon, AmericanFitness.net is the chosen provider of fitness and exercise equipment for schools, hotels, public service agencies, and US military organizations across the United States and abroad. American Fitness specializes in custom gym and fitness center design using top brand equipment including home gyms, treadmills, elliptical trainers, weights, and other popular exercise equipment. With a focus on service and customer satisfaction, American Fitness seeks to support individuals and organizations in achieving fit and healthy lifestyles. For more information, please visit the company’s website at http://www.americanfitness.net.

# # #

D. Thompson
American Fitness
800-895-4181
Email Information

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American Fitness Targets High Growth CrossFit and other Functional Cross Training Programs with Specialized Fitness ...

Top Health Care Leaders Share 2012 Strategic Outlook in VHA Inc. Survey

Posted: at 10:38 pm


IRVING, TX--(Marketwire -02/28/12)- Findings from a January 2012 VHA survey of top U.S. health care leaders reveal that they agree on three top priorities:

Reducing costs Enhancing patient experience Improving clinical outcomes and care coordination

VHA Inc., the national health care network, polled members of its 20-member Large IDN Supply Network ("LISN," pronounced "listen"), which includes many of the nation's largest health care organizations, asking them to identify their top concerns and actions they hope to take to accelerate change.

"Based on our survey results, health care reform and its resulting mandates have definitely sharpened the focus in the C-Suite," explains Mike Duke, VHA senior director, national supply chain services. "This survey clearly indicates that reducing costs is the top priority, followed by enhancing the patient experience and improving clinical outcomes -- all of which are essential to providing quality health care."

Duke added that the health care systems' executives agreed that big gains can't be achieved by just cutting back on staff or services. "Our top leaders know that the next big changes will come from quality improvements to streamline processes while increasing services to better serve patients."

LISN consists of supply chain management leaders at VHA's largest member hospitals and health care systems, including Allina Hospitals & Clinics, BJC HealthCare, Mayo Clinic, Partners Healthcare, Providence Health & Services and Sutter Health. In aggregate, they represent approximately $8.6 billion in health care supply spend between VHA and Novation, VHA's contracting company. (Please see full list of LISN members below).

According to Bruce Mairose, vice chair of supply chain management at Mayo Clinic, "This unique group of the nation's largest health care systems demonstrates that by working together, health care organizations can focus on cost management strategies that will ultimately benefit our patients. We are taking on important and complex initiatives in order to address clinical and operational objectives that have been placed on health care providers.

"While every health care facility or system faces challenges specific to its local markets and its readiness to address reimbursement challenges, we know we have valuable insights we can share with one another. We understand the immediacy of the changes at hand and are sharing knowledge we can collectively use to move the needle on improvements more quickly."

Closer examination of the survey data reveals what the leaders believe will be the key drivers for the next wave of significant change. Approximately 71% of the survey respondents believe the biggest gains will come from improving process and workflow, as well as improving utilization of supplies and services. Approximately 57% also cited reductions in practice variability and 43% noted price reductions in physician preference products, including mechanical hips, knees and the latest pacemakers.

Akin to the challenges faced by the high-tech industry in the '80s, the VHA survey indicates that top hospital administrators expect quality improvements to better their bottom line.

"Reviewing and understanding variability in practice, and the variation in underlying support processes is key. Identifying and reducing unwarranted variation can simultaneously improve quality and reduce overall cost. It's a double win," explains Cheryl Harelstad, vice president of supply chain for Allina Hospitals & Clinics. "The survey also points to the focus on improving utilization, including reducing waste, as a key cost saving measure."

Jody Hatcher, president and chief executive officer of Novation, VHA's supply contracting company, works closely with the LISN group and agrees that cost reductions in physician preference products stand to have a significant impact. "Price leadership remains Novation's top priority, while benchmarking and pricing transparency are more important than ever before. Supply costs are second only to labor costs in terms of large expenses. With positive patient outcomes as their focus, hospitals would rather lower supply costs than cut much-needed staff," he explains.

To this end, survey respondents indicated that enhancing the patient experience and improving the continuum of care to yield better clinical outcomes is their ultimate goal.

"We at Mayo believe the needs of the patient come first and we can't lose sight of that, even as we face the most formidable financial pressures in our history," says Mayo's Mairose.

"The faster we can drive improvements and lower costs, the greater the access and quality of care we can deliver to our patients," says Dennis Maher, vice president of supply chain at Sutter Health. "We touch the lives and wellbeing of our patients so we have a lot on the line. The supply chain is truly an area where we can make a significant difference to our organization's agility and ability to sustain its mission during times of great change."

VHA member hospital and health care systems participating in LISN include:

Allina Hospitals & Clinics Baptist Memorial Health Care Corporation BJC HealthCare Cedars-Sinai Health System Indiana University Health Lehigh Valley Health Network Mayo Foundation MedStar Health, Inc. Memorial Hermann Healthcare System NewYork - Presbyterian Hospital Novant Health OhioHealth Partners HealthCare System Premier Health Partners Providence Health and Services Sanford Health Sentara Healthcare Spectrum Health Sutter Health Yale-New Haven Health System

LISN members available for interviews include:

Bruce Mairose, vice chair, supply chain management, Mayo Clinic Cheryl Harelstad, vice president, technology and supply chain, Allina Hospitals & Clinics Dennis Maher, vice president of supply chain, Sutter Health

About VHA Inc.
Based in Irving, TX, VHA Inc. is a national network of not-for-profit health care organizations that work together to drive maximum savings in the supply chain arena, set new levels of clinical performance, and identify and implement best practices to improve operational efficiency and clinical outcomes. Since 1977, VHA has leveraged its expertise in analytics, contracting, consulting and networks to help members achieve their operational, clinical and financial objectives. In 2010, VHA delivered record savings and value of $1.7 billion to members. VHA serves more than 1,350 hospitals and more than 30,000 non-acute care providers nationwide, coordinating delivery of its programs and services through its 15 regional offices. VHA has been ranked as one of the best places to work in healthcare by Modern Healthcare since the publication introduced this list in 2008.

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Top Health Care Leaders Share 2012 Strategic Outlook in VHA Inc. Survey

Geisinger Health Plan and AMC Health Find Success with Remote Patient Monitoring

Posted: at 10:38 pm


DANVILLE, Pa.--(BUSINESS WIRE)--

Geisinger Health Plan (GHP), using interactive voice response (IVR) and other innovative telemonitoring technology and solutions provided by AMC Health, has demonstrated a 44% reduction in 30-day readmissions compared to a control group, and increased case manager efficiency in monitoring patients transitioning from hospital to home.

The Geisinger Monitoring Program (GMP) interactive voice response protocol is a post-hospital discharge telemonitoring solution that was introduced as an adjunct to existing case management in a managed care population, and designed to reduce hospital readmissions. In this large scale, two-year telehealth program, GHP compared 30-day readmission rates for members who did and did not use the GMP home telemonitoring program to evaluate whether a comprehensive case management model with AMC Health’s telemonitoring solutions such as IVR reduced 30-day readmission rates. This successful telemonitoring program produced a statistically significant result, reducing all-cause 30-day readmission rates by 44% compared to a control group that had case management but no IVR protocol.

NOTE: A full manuscript is available detailing the successes of this innovative program.

The flexibility and scalability of AMC Health’s technology were key considerations in selecting AMC Health as a partner, given how rapidly telemonitoring technologies have been evolving. “What attracted us to AMC Health was that its technology platform was agnostic to the rapidly growing set of available monitoring devices and peripherals we saw penetrating the marketplace," said Jim Peters, MBA, System Vice President at Geisinger Health System and head of Geisinger's strategic industry partnering activities. “AMC Health’s solutions amplify our case managers' efforts to continuously innovate and actively engage patients within their homes in ways that aim to enhance quality, reduce total cost of care, and improve access. Our success in leveraging AMC Health's technology to reduce readmissions underscores our belief that providing clinicians with the right data, at the right time, to drive the right interventions is critical to driving the best patient outcomes.”

Geisinger initially integrated AMC Health’s Telemonitoring Solutions into its complex care management Heart Failure program in 2008. Approximately 1,000 heart failure patients are monitored remotely at any given time, and this has afforded expansion of the program to more patients in their case management program than in their previous IVR program. Geisinger reports patient compliance with the program has been greater than 85%. Prompted by automated IVR “outreach” after submitting their weight measurements, heart failure patients provide collection of symptom information through IVR on a regular basis.

In a survey of Geisinger case managers:

· 96% stated that the telehealth technologies allow them to monitor heart failure patients more efficiently.

· 85% believe that the telehealth solution in combination with close monitoring from the health care team helps to keep their patients out of the hospital.

Given the success with the IVR and heart failure programs, GHP has expanded its telehealth program to include patients with hypertension and diabetes.

“These patients are among the most challenging to manage,” said Janet Tomcavage, RN, MSN, Vice President of Health Services for Geisinger Health Plan. “The acuity of their condition requires constant surveillance to detect emerging exacerbations. If left unaddressed, this inevitably leads to increased emergency department utilization and costly hospital readmissions.”

“It is rewarding to be contributors to the success of Geisinger’s telehealth programs,” said Nesim Bildirici, President and CEO of AMC Health. “Geisinger is at the forefront of clinical innovation, and its senior leadership is committed to using the latest technologies in support of evidence-based best practices resulting in improved quality of life.”

Adds Maria Lopes, MD, MS, AMC Health’s Chief Medical Officer, “This collaboration will help to enhance the logic that identifies which technologies are most effective in the management of chronic conditions in the home and how clinical data can be embedded in day to day workflows to improve care coordination and outcomes. The essence of telehealth is to drive efficiency with clinically meaningful and actionable information, identify pre-acute trends, improve quality metrics and bridge any communication gaps between patients and their care teams, leading to reduced hospitalizations and costs.”

With telehealth tools threaded into their daily workflows, case managers track patient clinical progress in real-time, without the delays inherent in programs dependent on patient-initiated contact and self reported information. These technologies increase the opportunities for proactive intervention using biometric and symptom information captured in the patient’s home. Most important, armed with objective, reliable patient data and 24/7 Internet enabled visibility to the patient record, the case managers view telehealth as a beneficial enhancement to proven case management best practices, and not an added task to an already demanding process.

About Geisinger Health Plan

Geisinger Health Plan, begun in 1985, is headquartered in Danville, PA and is one of the nation’s largest rural HMOs. GHP is currently the top-rated plan in Pennsylvania and #8 in the country, according to National Committee for Quality Assurance (NCQA) Health Insurance Plan Rankings 2011-2012-Private list. The plan serves approximately 290,000 members in 43 counties. For more information, please visit http://www.thehealthplan.com.

Geisinger Health Plan is part of Geisinger Health System, an integrated health services organization widely recognized for its innovative use of the electronic health record, and the development and implementation of innovative care models including ProvenHealth Navigator®, an advanced medical home model, and ProvenCare® program. The system serves more than 2.6 million residents throughout 44 counties in central and northeastern Pennsylvania. For more information, visit http://www.geisinger.org. Follow the latest Geisinger news and more at http://www.twitter.com/geisingerhealth and http://www.facebook.com/geisingerhealth.

For more information about Geisinger Health Plan’s telemonitoring program, contact Amy Bowen at albowen@thehealthplan.com or (570) 271-8135.

About AMC Health

AMC Health was established in 2002 with a mission to develop a more effective way to care for people with chronic conditions. AMC Health coordinates remote healthcare services and technologies. We empower patients and their clinicians by providing various clinical services, analytics and reporting, deployment of services, account management, customer care and telemonitoring solutions for the most effective healthcare plan. AMC Health is committed to personalized service and innovative solutions that deliver clinically meaningful and actionable information and add value to payers, members and providers to improve care coordination and improve outcomes.

For more information, visit http://www.amchealth.com, or contact Tracy Siegel at amchealth@allisonpr.com or 646.428.0603.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50183956&lang=en

MULTIMEDIA AVAILABLE:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50183956&lang=en

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Geisinger Health Plan and AMC Health Find Success with Remote Patient Monitoring

House committee hears testimony on health care

Posted: at 10:38 pm


AUSTIN, Texas (AP) — The percentage of Texans with health insurance would rise from 74 percent to 91 percent under the new federal health care law, a state official told lawmakers Monday.

State Medicaid Director Billy Millwee also said the state is prepared to implement the new rules regardless of whether the U.S. Supreme Court declares them constitutional. Texas, along with a number of other states, has challenged the Patient Protection and Affordable Care Act in court.

"I think we're going to be well-positioned, whether it's found to be constitutional or not," Millwee said.

The law for the first time requires all Americans to obtain health insurance or pay a penalty. Democrats say the law will make the nation's health care more efficient, while Republicans complain it allows the government to overstep its authority.

The House Public Health and Insurance Committees met at the Capitol to hear about how the new federal law will affect the state. Rep. Lois Kolkhorst, chairwoman of the public health committee, said she was concerned that small and medium-sized businesses may not be prepared to the new requirements on them to offer health insurance to employees.

Katrina Daniel, an associate commissioner at the Texas Department of Insurance, said the agency was working on developing model health plans for the state. She said the federal law requires insurers to provide policy information in a standardized template that will help individuals and companies to compare plans and choose one best for them.

The Republican-controlled Legislature has repeatedly complained about the changes in health care law and has failed to pass legislation that would allow the state to set comply with it. Much of Monday's hearing was taken up with testimony about how the costs of all health care programs, including Medicare and Medicaid, are rising at an unsustainable rate.

The Texas Legislature only meets in odd-numbered years, but the committees hold hearings when they are out of session to monitor government agencies.

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House committee hears testimony on health care

Health Net of Arizona Named #1 HMO in the State Eight Consecutive Years

Posted: at 10:38 pm


PHOENIX--(BUSINESS WIRE)--

Health Net of Arizona, Inc. is proud to announce that “Ranking Arizona” has named Health Net of Arizona the number one HMO in the state for the eighth year in a row, and Health Net Life Insurance Company the number three PPO. “Ranking Arizona” is the largest annual business opinion poll in Arizona.

“We are very proud to receive this honor. In our continuing efforts to further improve the value provided to our members, it is wonderful for our associates to hear that our community believes them to be the ‘best of the best’ in what they do,” said Bret Morris, president of Health Net of Arizona. “Now more than ever, the economy is forcing consumers to make tough financial decisions. We are committed to making health care work for our members, and we are gratified that consumers agree.”

“Arizona businesses have great respect for ‘Ranking Arizona’ and know that it’s a huge honor to be voted ‘best of the best’ among businesses throughout our state,” said Lenore J. Grobstein, vice president, Sales and Marketing, Health Net of Arizona. “Congratulations to Health Net of Arizona for its impressive winning streak.”

“We are grateful for the continued support of our partners – members, providers, brokers, employer groups and our employees,” said Morris. “This achievement illustrates the success of our commitment to making health care work for the people of Arizona.”

About Health Net of Arizona

Health insurance products issued in Arizona by Health Net Life Insurance Company, a subsidiary of Health Net, Inc. (NYSE:HNT - News), are administered by Health Net of Arizona, Inc. Together, Health Net Life and Health Net of Arizona serve approximately 177,000 members and offer a wide spectrum of health care plans and specialty services, including coverage for vision, dental, life insurance, chiropractic and alternative medicine. Products include: Employer-sponsored Plans (HMO, PPO, POS and Indemnity); Medicare Advantage Plans; Individual and Family Plans (HMO and PPO); and access to a national provider network for PPO and POS products.

Health Net of Arizona has been serving Arizonans since 1981 and is proud to be selected as Arizona’s No. 1 HMO since 2005, based on the state’s largest business opinion poll, “Ranking Arizona.”

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Health Net of Arizona Named #1 HMO in the State Eight Consecutive Years

DCS Health to Join Forces with Family Health Network

Posted: at 10:38 pm


RESEARCH TRIANGLE PARK, N.C., Feb. 28, 2012 /PRNewswire/ -- Family Health Network, Inc., an RTP technology company creating Web tools to connect patients with caregivers, announced today a transaction that brings Family Health Network new proprietary technologies and talented leadership.

DCS Health, founded by former BellSouth chief strategist Doug Bulleit, will  transfer patent rights and key personnel to Family Health Network.  Mr. Bulleit will join Family Health Network in a senior product and planning role.

An Atlanta-based company, DCS Health is comprised of leading network executives organized in 2006 to develop new Consumer Driven Health Plan (CDHP) portals and search technologies using proprietary Health over Internet Protocols (HoIP).  The work of DCS Health can be seen at http://www.dcshealth.com.

Bulleit and the DCS Health technologies join Family Heath Network as the company positions itself to become a major player in the rapidly developing Aging in Place marketplace.  Family Health Network's Connected For Life(SM) is an innovative technology platform allowing family and professional caregivers to be linked to seniors who may have not previously engaged with technology. 

"Key technologies developed and patented by DCS Health are extraordinarily complementary to Family Health Network's Connected For Life(SM) platform," said Harry Bailes, CEO Family Health Network. "The experience and insight gained from this acquisition, including the multiple relationships and insight into consumer driven healthcare, will rapidly accelerate our market position," Bailes adds. "And the combination of proprietary technology as well as engineering, entrepreneurial and leadership experience that we will be acquiring will drive progress on multiple fronts."

The promise of Family Health Network's Connected For Life(SM) has been recognized through the National Institute of Health award of a grant that supports research into senior use of Web-based tools.  In addition, the technology combines both social and clinical approaches to care that are applicable to a broader healthcare marketplace. 

Its "patient engagement engine" is being used in an innovative project involving an extended care team including case manager, pharmacist and physician who come together to provide coordinated care in a new drug therapy program for hepatitis C.  Family Health Network's platform was also featured in three grant applications for funding under the CMS Healthcare Innovation Challenge.

About Doug Bulleit: At BellSouth, Bulleit focused primarily on core growth initiatives. In particular, his work resulted in a material expansion of BellSouth's convergent digital networking, broadband/IP, electronic commerce and Managed Services positions.  Prior to his corporate strategy tenure, he spent six years as President of BellSouth's Advanced Networks Group developing an assortment of enhanced network services. 

About Family Health Network

Family Health Network develops integrated technology solutions that connect patients with members of their care team, opening the door to improved communication and better health outcomes.  Family Health Network's Connected for Life SM online program enables health care providers and caregivers to remotely monitor, record, and track a patient's health status and medication use on a daily basis. By providing real-time information sharing with health care providers and other members of the care team, this low cost program empowers patients, relieves stress of caregivers, lowers health care costs, and improves quality of life.  Family Health Network's Connected for Life SM holds the promise to be the centerpiece of a next generation of patient-centered care. For more information about Family Health Network, please visit http://www.familyhealthnetwork.com.

Contact: Tim Pittman, 919.539.8155 or timpittman@familyhealthnetwork.com

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DCS Health to Join Forces with Family Health Network

Health Highlights: Feb. 28, 2012

Posted: at 10:38 pm


Here are some of the latest health and medical news developments, compiled by the editors of HealthDay:

Artificial Hips a Bigger Problem Than Breast Implants: Study

Hundreds of thousands of people who received artificial metal-on-metal hips made by Johnson & Johnson, among others, may face serious health threats, including long-term disability, British health experts report.

The BMJ and BBC researchers said more people are at risk from the metal artificial hips than are affected by faulty breast implants made in France, the subject of another recent European medical device scare.

Their investigation found that toxic cobalt and chromium ions in the artificial hips can penetrate tissue and enter the bloodstream, spreading to major organs and killing bone and muscle, according to Bloomberg News.

Dr. Carl Heneghan, director of the University of Oxford's Centre for Evidence-Based Medicine, said in a BMJ statement that a uniform, international system to assess and monitor implantable medical devices would help safeguard patients around the globe.

"Creating an independent system for post-marketing analysis for implantable medical devices that is robust and increasing international coordination around device alerts and withdrawals should go some way to sorting out the current mess," Heneghan said, according to Bloomberg.

In December, reports that breast implants made by Poly Implants Protheses SA were leaking industrial silicone led French and German officials to recommend that thousands of women have the implants removed.

The hips the researchers studied included those made by New Jersey-based J&J; Zimmer Holdings of Indiana, and a London company, Smith & Nephew Plc (SN).

Because medical devices don't need the same type of clinical testing in Europe required of new drugs, the hips were implanted in patients without adequate safety studies, the researchers said. Potentially risky design changes made over the past 10 years weren't flagged by regulators and brought to the attention of doctors and patients.

Heneghan said procedures for medical device approval in Europe are less stringent than in the United States. In the United States, tests of medical devices are government-run under the Food and Drug Administration, and manufacturers must provide proof of safety and effectiveness. In the EU, however, manufacturers need only prove the devices are safe, and they can choose from about 70 private firms, called "notified bodies," to test their products, the Bloomberg report stated. Approval from one firms enables the manufacturer to market the device throughout the 27 EU nations.

Study co-author Nick Freemantle, professor of clinical epidemiology and biostatistics at University College London, said the current approval standards are dated. "The methods of device regulation seem to be more from the 1950s than the 21st century," he wrote in the study, Bloomberg reported.

-----

Americans Rushing to the ER for Toothaches

For toothaches and other routine dental care, more Americans are showing up at hospital emergency rooms, driving up health-care costs in the process, a new report of U.S. dental trends finds.

Between 2006 and 2009, visits to ERs for dental problems jumped 16 percent nationwide, even though ERs lack the staff to handle many dental services, according to the Pew Center on the States report, released Tuesday.

The recent recession, which led many people to drop preventive dental care, and a shortage of dentists in rural areas may have contributed to the trend, experts said, according to the Associated Press. Also, low Medicaid fees paid to dentists may make it more difficult for poor families to get regular dental care, they said.

According to the study, 56 percent of children enrolled in Medicaid never saw a dentist in 2009, the AP reported.

"Emergency rooms are really the canary in the coal mine. If people are showing up in the ER for dental care, then we've got big holes in the delivery of care," Shelly Gehshan, who directs Pew's children's dental campaign, told the AP. "It's just like pouring money down a hole. It's the wrong service, in the wrong setting, at the wrong time."

And, after obtaining emergency dental treatment, many patients make return visits to the ER instead of seeking less expensive follow-up care in a dentist's office, said the researchers, who reviewed ER data from 24 states, information from the Agency for Healthcare Research and Quality, and other dental-care research.

-----

Condom-Use Errors Common, Study Finds

An analysis of data from 50 studies across 14 countries finds that errors in using condoms are common and could contribute to unwanted pregnancies or sexually transmitted infections.

Stephanie Sanders and colleagues at The Kinsey Institute for Research in Sex, Gender, and Reproduction at Indiana University looked at 16 years of data on the issue, mainly from the United States and Britain.

They found that:

Between 17 and 51 percent of people put condoms on partway during intercourse (dangerous because fluids can be exchanged prior to ejaculation). Between 13 percent and 45 percent of respondents said they took a condom off before intercourse had finished. Between one-quarter and one-half of respondents said they failed to leave enough room at the tip of the condom for semen to collect. 75 percent of men and 82 percent of women failed to check condoms for damage prior to use. Condom breakages occurred for between about 1 percent and 41 percent of respondents, depending on the study, and between about 13 and 19 percent said they had experienced condom slippage. Between 4 percent and just over 30 percent of participants said they had put a condom on inside-out, then flipped it the other way around, potentially upping the risk for transmission of bodily fluids. Between 2 percent and 11 percent of people opened condom packets with a sharp object or somehow exposed the condom to rips/tears. Between 1 percent and 3 percent of respondents said they had re-used a condom during a sexual encounter.

The findings were reported in the journal Sexual Health.

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Health Highlights: Feb. 28, 2012

Home Care Assistance Launches CenterSenior.com

Posted: at 10:38 pm


CenterSenior.com provides people eager to learn more about healthy longevity with scientifically based lifestyle tips that make a difference not only in how long we live but in how well we live.

Palo Alto, CA (PRWEB) February 28, 2012

Home Care Assistance, the leading provider of in-home care for aging adults, is proud to announce the launch of CenterSenior.com. While the content speaks to healthy longevity specifically targeting aging adults, the lifestyle tips the book provides speak to a growing demand from individuals across the aging spectrum to become empowered and active partners in their own health. By filling out the form on the website, individuals will automatically receive the downloadable version of the renowned aging book Happy to 102, a popular book that provides practical lifestyle tips and advice for not only living longer, but living well longer. With chapters including “The Psychology of living to 102” and “Giving Aging the Technological Edge”, the book provides cutting edge research in an accessible and practical format. Based on years of research following the inhabitants of the island of Okinawa in Japan, referred to as the best place for aging given that it has the highest life expectancy for men and women over the age of 65, the book covers a myriad of topics relating to living a longer and more productive life. In addition to being a very engaging and enjoyable read, Happy to 102 provides guidance on the lifestyle behaviors and psychology that promote quality of life and aging well.

“CenterSenior.com is one among a large collection of educational initiatives Home Care Assistance is developing and promoting to provide education on topics that our clients and members of the community have expressed an interest in learning more about,” said Kathryn Zakskorn, Public Relations and Marketing Manager of Home Care Assistance. “We are excited to be in a position to distill this knowledge is an accessible and practical way that is beneficial to the community.”

From health conscious young adults eager to add to their growing repertoire of health behaviors to seniors wanting to maintain or improve their current health status to caregivers hoping to find ways to promote healthy longevity for their loved ones, CenterSenior.com provides well-researched and practical advice for anyone wanting to learn more about aging well.

“It’s with a sense of both great pride and responsibility that we take up on the mantle for providing quality education around the topics of aging in place and healthy longevity,” said Shadi Gholizadeh, Business Operations Manager of Home Care Assistance. “Our mission at Home Care Assistance is to change the way the world ages; we want to empower aging adults to not only live longer but to live better longer.”

For more information about Home Care Assistance please visit http://www.homecareassistance.com or call 1-866-454-8346.

ABOUT HOME CARE ASSISTANCE

Home Care Assistance is the leading provider of home care for seniors across the United States and Canada. Our mission is to change the way the world ages. We provide older adults with quality care that enables them to live happier, healthier lives at home. Our services are distinguished by the caliber of our caregivers, the responsiveness of our staff and our expertise in Live-In care. We embrace a positive, balanced approach to aging centered on the evolving needs of older adults. A 2012 Franchise500® Company, Home Care Assistance has received numerous industry awards including Entrepreneur’s Fastest-Growing Franchises and Franchise Business Review’s Top 50. For more information about Home Care Assistance, our services and franchise opportunities, visit homecareassistance.com or franchise.homecareassistance.com.

###

Kathryn Zakskorn
Home Care Assistance
650-462-9501
Email Information

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Home Care Assistance Launches CenterSenior.com

Trend Micro Provides Longevity for Android in BETA

Posted: at 10:38 pm


BARCELONA, Spain, Feb. 28, 2012 /PRNewswire/ -- (Mobile World Congress) -- Trend Micro Incorporated (TYO: 4704; TSE: 4704, #TrendMicro), a global cloud security leader and long-time innovator in mobile security, today announced the BETA availability of Trend Micro Longevity, the only app that leverages the cloud to warn users when an app that they have just downloaded consumes a great deal of battery power.  Trend Micro Longevity is available for Android smartphones and the beta is available on the Android Market.

The battery life of smartphones has become an important concern for many users since smartphones have become critical parts of people's everyday lives.  For the average smartphone user knowing which functions to switch off and how to do it is beyond them.  Designed for the everyday user and extremely simple to use, Trend Micro Longevity for Android is a solution that provides average users with basic tools on how to stretch or squeeze out more battery life out of their smartphone.  

This is the first Trend Micro app which integrates the recently unveiled Trend Micro Mobile App Reputation technology that analyzes the underlying code of apps and the websites that they connect to, as well as the behavior of apps. It can then correlate the information detected and identify malicious and resource-hogging mobile apps.  This service leverages Trend Micro's global cloud intelligence system that scans and rates more than 45-billion files, emails, websites and now mobile apps every day.

With a simple UI and the ability to optimize a device's functions and ability to identify and stop high power consuming apps and tasks, Longevity empowers the everyday user with:

Just-a-Phone mode - enables a user with limited technical know-how to turn off the majority of battery draining functions, and just enable the basic things that allow their device to perform as a phone.  It can extend the battery life of the phone by up to several hours. Fast Drain alert - warns users when their phone has started to consume battery faster than normal, so they can take immediate action. Power Hog App Alert - utilizes one-of-a-kind cloud intelligence to alert users when a new app they just downloaded consumes a great deal of battery power or negatively impacts the battery life of their smartphone.

"There are over 400,000 applications currently available on the Android Market, and anyone can develop and post an app.  Poorly coded apps or apps that extensively use battery draining functions such as the GPS can have a drastic impact on a device's battery, and users will not know about the problem until it is too late.   Longevity makes this easy and helps increase the likelihood that your phone will still be working at the end of the day," said Khoi Nguyen Head of Consumer Mobile Business Trend Micro. "And when people are stuck without a charger and all they want is to stay contactable, the Just-a-phone function makes it easy for anyone to turn their smartphone into just-a-phone, to squeeze every last bit of power out of the battery and ensure they can receive those all-important calls and messages."

Consumers can download and test the beta of Trend Micro Longevity at:
https://market.android.com/details?id=com.trendmicro.mobileutilities.optimizer

About Trend Micro
Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cloud security leader, creates a world safe for exchanging digital information with its Internet content security and threat management solutions for businesses and consumers.  A pioneer in server security with over 20 years' experience, we deliver top-ranked client, server and cloud-based security that fits our customers' and partners' needs, stops new threats faster, and protects data in physical, virtualized and cloud environments. Powered by the industry-leading Trend Micro Smart Protection Network cloud computing security infrastructure, our products and services stop threats where they emerge – from the Internet. They are supported by 1,000+ threat intelligence experts around the globe. 

Additional information about Trend Micro Incorporated and its products and services are available at Trend Micro.com. This Trend Micro news release and other announcements are available at http://NewsRoom.TrendMicro.com and as part of an RSS feed at http://www.trendmicro.com/rss.  Or follow our news on Twitter at @TrendMicro.

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Trend Micro Provides Longevity for Android in BETA

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