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HealthBeat fitness systems a free fitness option for residents – Plant City Observer

Posted: April 16, 2021 at 1:49 am


The City of Plant City encourages the public to use the outdoor fitness systems at Dr. Hal & Lynn Brewer and Samuel W. Cooper parks, which were installed between October 2020 and March 2021.

Getting fit doesnt have a one-size-fits-all process.

When it comes to getting in shape, settings that work well for one person may not work at all for another. And the COVID-19 pandemic forced many people to change the way they exercise with gyms and fitness classes shut down for extended periods of time. Making the most of the great outdoors became a popular option as it was promoted as a safer way to enjoy group activities.

Though the gyms are back open and fitness classes have resumed, its still a great idea to enjoy the Florida sunshine (before the inevitable afternoon summer storms hit) when youre working out. One of the City of Plant Citys latest ventures, installing a pair of HealthBeat Outdoor Fitness Systems, will help residents to that for the low cost of $0 up front per person.

The health of the public is a primary concern and we thought this was a good way to help the community exercise, work out, to raise the overall fitness level of the community, Parks and Recreation Department director Jack Holland said. Not everyone participates in team-type activity, so this is something they can do individually to increase their health.

Each HealthBeat system consists of 14 equipment stations anyone age 13 and up can use for a full-body workout targeting the areas of balance, flexibility, overall strength and cardiovascular health. Both of Plant Citys systems have an elliptical, parallel bars, a hand cycler, a mobility ramp, balance steps, a stretching station, a cardio stepper, a squat press station, a plyometrics station, tai chi wheels, a chest/back press station, an assisted row/push-ups station, an ab crunch/leg lifts station, and a pull up/dips station. Each station has a sign displaying usage and safety information as well as suggested exercises, though seasoned workout warriors will undoubtedly find other creative ways to use the equipment.

All stations are fully ADA compliant and a layer of rubber surfacing on the ground will help protect anyone who falls while working out.

The first HealthBeat system was installed at Dr. Hal & Lynn Brewer Park, 1491 Hunter St., in October 2020. The department recently completed its second HealthBeat system installation at Samuel W. Cooper Park, 900 E. Dr. MLK Boulevard, in March. Both were completed by Rep Services, Inc. under a $165,000 CRA budget via piggyback contracts with Clay County, which the City of Plant City has also done for previous playground equipment.

HealthBeat systems are a product from Landscape Structures, a manufacturer of playground equipment and outdoor fitness equipment suitable for people of a wide range of skill levels. The HealthBeat system is the most beginner-friendly outdoor fitness system the company offers.

We researched several different companies and came across HealthBeat, Holland said. Its provided through a vendor weve used in the past for our playgrounds and we thought wed give it a shot. We went to various sites where systems like this are already installed and looked at how they hold up through weather, after heavy use and we thought it would be a very good fit for us.

Though the city has no immediate plans to add more HealthBeat systems in other parks Holland said the department has pivoted to focus on other areas of need for the time being the door is open to bring more outdoor fitness systems to Plant City in the future. For now, all residents who meet the minimum age requirement are encouraged to go get a free workout in at any time during daylight hours.

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HealthBeat fitness systems a free fitness option for residents - Plant City Observer

Get Your Summer Body Back and Connect with a Fitness Companion Using the TeamUp Fitness App – The Wellsboro Gazette

Posted: at 1:49 am


PHILADELPHIA, April 13, 2021 /PRNewswire/ --As we emerge from multiple waves of the pandemic and a brutal winter for the majority of the country, the first day of summer is quickly approaching. Every day, millions of American's are getting vaccinated and that can mean one thing -- it's time for that summer body!

Gyms are slowly reopening and people are looking to not only change their nutrition habits but their lifestyle habits. The one app to help you achieve your ideal summer body and find a fit companion is the TeamUp Fitnesscommunity.

Numerous blogs will tell you the basics: stay hydrated, workout plans, diet tips, and how to record your progress. An article by Shapepresented a 30-step plan on how to achieve your ideal summer body, which includes nutrition plans, varying workouts and training with a workout buddy.

However, TeamUp Fitness is the one resource you'll need to get your summer body back. The app was launched as a social, lifestyle, and fitness connection dating platform and has continued to develop into a place where the fitness community can come together - especially during a time when gyms are slowly opening back up, people are realizing they've lost their healthy habits and gained weight from the pandemic, and people are trying to get back into going to the gym and fitness centers or even picking back up their at-home-equipment.

All the plans presented above and across varying blogs are available in one place on the TeamUp Fitness App. Features of the app include a section to connect with a nutritionist who can create the ideal diet to drop some of those pandemic pounds. Another feature is the chance to connect with Fitness trainers who are available to provide workout tips and develop a workout program based on your fitness goals.

"The fitness world is filled with hundreds of different nutrition plans and workout plans. However, the TeamUp Fitness app brings all the expertise of the fitness industry into the palm of your hands," said Frank Peperno, Chief Marketing Officer of TeamUp Fitness. "This one app provides users leading-class expertise from personal trainers and nutritionists to help everyone achieve a healthy lifestyle and get that Summer Body you've always wanted with the right team and partner."

TeamUp Fitness is available for download today on the Apple Store or Google Play Store.

About TeamUp Fitness:

TeamUp Fitnessis a Social, Lifestyle, and Fitness Dating platform developed to bring the fitness community together. Connect, find, match, and chat with new fitness friends, new workout partners, fitness professionals and find your Fitness Soulmate.

Download the app on the Apple Store or Google Play Storetoday.

Contact Information

Alexis Quintal

alexis@newswire.com

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Get Your Summer Body Back and Connect with a Fitness Companion Using the TeamUp Fitness App - The Wellsboro Gazette

VZfit for Oculus Quest Launches As The Most Inclusive VR Fitness Platform On The Market – Business Wire

Posted: at 1:49 am


CAMBRIDGE, Mass.--(BUSINESS WIRE)--VirZOOM, the company that's transforming exercise through the power of VR, today announced its latest fitness app, VZfit for Oculus Quest 1 & 2, extending workouts to anyone who wants to experience the world and get fit from the comfort of their own home. VZfit is the first fitness app on the Oculus Store that expands users' reality by transporting them to anywhere they want to go, traveling through the world's mountains, countryside or cities with the option of either standalone headset full-body workouts or by connecting to most smart bike devices and trainer sensors. The options and places to go are endless, turning exercise into a new adventure each time.

Since the start of the pandemic, the US has seen a 32% reduction in physical activity. Many people want to be healthy but often can't find the motivation or time to do it. Gym memberships frequently go unused and right now are largely inaccessible, coupled with the growing frustration for people isolating at home to book that next travel adventure. Studies show that users exercise 3-4 times more frequently in VR and a recent Brunel study (with the help of VirZOOM technology) revealed that VR raised exercise enjoyment levels by over 25%.

VZfit was born out of the desire to make the most versatile experience that transports you away from your same four walls and out into the world around you. VirZOOM is the only VR fitness company to tap into Google Maps Street View, alerting you to points of interest along its 10 million miles of Street View data. It lets you take a snapshot along the way that you can instantly post to social, you can workout with a friend, create your own routes or follow suggested rides. It also connects to Strava and Fitbit and comes with professional coaches who give personalized feedback and workout routines that work all muscle groups.

We wanted to combine the limitless possibilities of the world around us with the limitless possibilities of VR, said Eric Janszen, Co-founder and CEO, VirZOOM. Take a selfie at the Coliseum or in front of the Sydney Opera House, or simply take a trip down memory lane - whatever location you choose, with VZfit a world of adventure is literally at your fingertips. Our experiences have always been an exhilarating mix of the real world and the fantastical, but this is the most accessible VR fitness app that uses global exploration as a key motivator, making it so fresh and engaging that exercise almost becomes the side product. Especially in a time when none of us can travel in reality, it already has our community completely hooked.

VZfit is targeted at mid-level fitness groups who are looking for regular, 30-minute exercise sessions. Based on the 3000 Quest beta users to date, average users are almost evenly split male and female with a majority in the 30s to 40s age groups.

After the success of VZplay and Explorer, we wanted to reduce the friction of needing special cardio hardware so we could expand our reach to anyone wanting to stay fit and healthy, said Eric Malafeew, Co-founder and CTO, VirZOOM. We also wanted to expand beyond pure game play to tap into those travel aspirations and the endless options available to us in the real world. Our users are challenging themselves to travel through Japan or cycle across Ireland. Taking that trip youve always wanted builds strong staying power. All you need is a $299 Oculus Quest 2 and a sense of adventure. Were thrilled to be part of the Oculus Quest community - the most mainstream standalone headset on the market today. We cant wait to see where our new Oculus users will explore first.

In VZfit you can

VZfit is a subscription app and available today on the Oculus Quest Store. Enjoy a free 7-day trail then either pay $9.99 per month or a discounted annual membership. For full subscription details visit the Oculus blog.

Additional Resources:

About VirZOOM:

VirZOOM Inc. is a Cambridge, Massachusetts company co-founded in 2015 by Eric Janszen, ex-venture capitalist and Eric Malafeew, former chief architect of multimillion selling game titles "Guitar Hero" and "Rock Band". First generation product was a software and hardware VR fitness experience compatible with early VR technology. In 2019 VirZOOM shifted to focus on software alone, launching VZplay and Explorer, designed to increase availability through a focus on the Oculus all-in-one headsets. VirZOOM's customers have collectively traveled over 1 million virtual kilometers and burned nearly 40 million total calories. The company has raised $11 million through Wefunder and investors to date. Follow us at: Website, Facebook, Twitter.

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VZfit for Oculus Quest Launches As The Most Inclusive VR Fitness Platform On The Market - Business Wire

This slick Samsung fitness tracker will cost you less than a month at the gym – Android Police

Posted: at 1:49 am


Smartwatches tend to cost a pretty penny. Even budget offerings still manage to run into triple digits, and with the state of wearables on Android, it's a tough price to justify. If you're just looking for a way to track your fitness and view notifications without needing your phone, Samsung's Galaxy Fit2 is a fantastic Fitbit alternative. It's already a steal at its usual $50 price, but now you can start counting steps and calories for an all-new low of just $30 at Amazon.

Released just in time for the holidays last year, Samsung's Galaxy Fit2 is a basic activity tracker that syncs with your phone to deliver a smartwatch experience far cheaper than the competition. It includes a grooved band designed to keep your wrist from getting sweaty and features a bright 1.1" AMOLED display for tracking runs and checking texts. Automatic activity detection means you can start working out without having to swipe through menus, and since it's water-resistant up to 50m, swims count towards your burnt calories too.

Samsung rates the battery at up to 15 days on a single charge, which is perfect for actually monitoring your sleep instead of powering up overnight. Unlike some of the company's newer accessories, the Fit2 works with all Android devices, so you don't need to have a Galaxy phone to take advantage of this deal.

Only the scarlet Fit2 is on sale; the standard black version will still run you the usual $50. It's hard to find a cheaper fitness tracker than this especially from a mainstream manufacturer so if you're interested, make sure to pick one up before they're gone using the link below.

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This slick Samsung fitness tracker will cost you less than a month at the gym - Android Police

The Hardest (and Craziest) Fitness Challenges In The World – BOXROX

Posted: at 1:49 am


CrossFit is about community, but it is also about challenging and competing. Sometimes competing with yourself, sometimes with people around the world. If you think you are fit, think again, because some out-of-this-world challenges in the internet will test your body in ways you did not think were imaginable.

Remember the planking challenge back in 2011 where people would plank in the most absurd places possible? Well, this list has none of that.

Some of these challenges might seem easy, but you would be fooled. One or two might be a great test to see how far you can go, and anybody can try it.

If you prefer to just laugh about CrossFit instead of working your muscles on one of these challenges, BOXROX has selected a few videos on Tik Tok that reminds us how funny (and sometimes ridiculous) the sport can be. Check out 9 CrossTok (yes, that is a thing) videos here.

Disclaimer: some of these fitness challenges can cause injury if performed incorrectly. The people who performed these challenges are considered to be elite athletes and in the peak of their performance. If you try any of these challenges, be careful with your body and your surroundings.

Without further ado, here are some of the hardest fitness challenges in the world.

This challenge is doable to anybodys fitness level, as long as you can do pull-ups. It is all about how many sets it takes for you to reach a specific number of reps.

Seat on the floor and lift a barbell. How difficult can it be? Depends on where you grip the barbell and this challenge makes use of all muscles in your arms and shoulders.

If Spiderman can do it, so can you? The actor Tom Holland took it to YouTube to try putting on a shirt while doing a handstand. I am not so sure we would count it as done, since the shirt did not even cover his nipples before he got out of the handstand.

A pull-up bar and a lightweight plate. This challenge is as much about strength as it is about coordination.

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The Hardest (and Craziest) Fitness Challenges In The World - BOXROX

$2.2 million agreement reached in State Police lawsuit that claimed fitness test discriminated against women – PennLive

Posted: at 1:49 am


The U.S. Department of Justice reached a $2.2 million settlement agreement with Pennsylvania and the Pennsylvania State Police over a 2014 claim that the state police use of physical tests as part of the entry-level hiring process for state troopers resulted in a pattern or practice of employment discrimination against women.

In the suit, the Justice Department argued the use of the tests to screen and select applicants for the entry-level positions resulted in a much greater percentage of male applicants than female applicants passing the physical fitness tests going back to 2003.

As a result, the state police had failed to hire dozens of women for entry-level trooper positions on an equal basis with men, the Justice Department argued in the suit, saying this amounted to a pattern of employment discrimination against women, violating Title VII of the Civil Rights Act of 1964.

Employers cannot impose selection criteria that unfairly screen out qualified female applicants, Principal Deputy Assistant Attorney General Pamela S. Karlan of the Justice Departments Civil Rights Division said in a press release Tuesday. When the Pennsylvania State Police use a physical fitness test as part of the process for choosing state troopers, they must ensure that the test complies with federal law. This settlement agreement reflects the Civil Rights Divisions continued commitment to removing artificial barriers that prevent women from becoming law enforcement officers.

The fitness test that had been at the center of the suit required candidates to be able to reach a standard of:

From 2003 to 2008, 94 percent of male applicants passed the fitness test, while 71 percent of female applicants passed. Under a similar test administered in 2009 through 2012, 98 percent of male applicants passed, while 72 percent of female applicants passed, according to the suit.

Under the terms of the settlement agreement, still subject to court approval, the Pennsylvania State Police will pay $2.2 million into a settlement fund that will be used to compensate those women who were harmed by the employment practices, according to Justice Department officials.

The agreement also requires the Pennsylvania State Police to offer priority hiring relief, with retroactive seniority, for up to 65 women for entry-level state trooper jobs. All priority hiring candidates must meet the employers lawful selection criteria, including the successful passing of any physical fitness test that meets the requirements of Title VII, justice department officials say.

In a joint filing Tuesday in the U.S. District Court for the Middle District of Pennsylvania, the parties moved for a court order provisionally approving the terms of the settlement agreement.

The motion also asks the court to schedule a fairness hearing to provide an opportunity for individuals potentially affected by the proposed agreement to provide comments on the terms of the settlement.

The Pennsylvania State Police is committed to the recruitment, hiring, training, and retention of the most qualified applicants to become Pennsylvania State troopers, with an emphasis on women and minority recruitment, Pennsylvania State Police spokesman Ryan Tarkowski said in a statement released today. As the joint motion filed today by the PSP and Department of Justice explains, PSP has already implemented the new physical fitness test outlined in the agreement. Changes to the physical readiness test were made in consultation with the DOJ and adopted by PSP during the recruiting cycle for the 161st Cadet Class, which reported to the Academy in January 2021.

When the suit was first filed in 2014, state police officials had argued lowering the physical fitness standards for applicants would be insulting to those men and women who already strove to achieve those standards, and it would endanger current and future troopers.

This post has been updated with comment from the Pennsylvania State Police.

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$2.2 million agreement reached in State Police lawsuit that claimed fitness test discriminated against women - PennLive

Letter: Fitness workers’ quick response made the difference in emergency – SW News Media

Posted: at 1:49 am


We would like to express our gratitude and applaud the quick and absolutely professional response of the staff at the Chanhassen Snap Fitness.

The staff was unable to contact me at home when my husband, Gene, felt dizzy as he was working out and knew something was wrong on Tuesday morning April 6. The staff had him sit and then called 911.

He was taken by ambulance and quickly given a clot-busting IV at Methodist Hospital for the stroke in progress.

The immediate response was the ultimate outcome of what saved him from serious stroke damage and possibly a more tragic outcome. We cannot thank them enough and realize they followed protocol to the max.

The entire hospital staff at Methodist Hospital, emergency, ICU, and stroke wing, who were fabulous as well, kept repeating the necessity of quick response to an emerging situation. They too applaud Snap Fitness.

The emergency nurse, a veteran of 32 years, was in tears as to how quickly Gene was responding. Credit needs to given to Cody and Mike at Snap Fitness. If this incident had happened at home, I probably would not have given that kind of urgency to the stroke in progress.

My advice to seniors or any other individual, is "Do not hesitate and think you can handle a problem." Call 911. You hear this kind of advice all the time. Listen, act, be smart and the health outcome can make all the difference for your life.

God Bless Cody and Mike and whoever trained them to be caretakers of the body and the spirit. We are so grateful. It was truly a blessing and we are grateful to the Lord for his abiding presence.

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Letter: Fitness workers' quick response made the difference in emergency - SW News Media

Spring into Fitness, Fun and Friends at the Fanwood-Scotch Plains YMCA – TAPinto.net

Posted: at 1:49 am


FANWOOD/SCOTCH PLAINS, NJ -- The Fanwood-Scotch Plains YMCA is excited to announce the expansion of its offerings and will be holding an 8-week program session this Spring. The session will run from May 3 to June 27, 2021, and online registration for programs begins Monday, April 19 at 9:00 a.m.

This is the Ys first full 8-week program session since its closure last March due to COVID-19, and it plans to increase its offerings for youth, teens and adults. Highlights of the Ys Spring programming include: swim lessons for toddlers through adults; youth and teen sports programs such as Middle School Running & Conditioning, Tae Kwon Do and Youth T-Ball; 1:1 and small group fitness programs for teens; a Fitness Reset program for those looking to start or restart an exercise routine, and much more.

We continue to bring back the programs that our members enjoy and meet community needs, while placing an emphasis on the health and safety of all who walk through our doors, said Tracy Crane, associate executive director of the Fanwood-Scotch Plains YMCA. With our updated practices and procedures proving effective over the past year, we are ready to expand our offerings and kick off a great Spring season and beyond.

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You can read the Ys Spring Program Guide, which includes information on registration, membership guidelines and facility usage here.

Program registration is being held online at fspymca.org/register. Programs are open to those with an active Fanwood-Scotch Plains YMCA membership. It is now easier than ever to join the Y, and you can do so online at https://fspymca.org/membership/join-the-y. For questions regarding YMCA membership, please email membership@fspymca.org.

The Fanwood-Scotch Plains YMCA is dedicated to improving the quality of life of the individuals, families and communities it serves through programs and services that build wholeness of spirit, mind and body. The YMCA is a not-for-profit organization founded on Christian principles, serving people of all ages, races, faith, cultures and socio-economic conditions. For information, call (908) 889-8880 or visithttps://fspymca.org.Financial assistance is available for those who qualify.

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Spring into Fitness, Fun and Friends at the Fanwood-Scotch Plains YMCA - TAPinto.net

The Running Doctor: Youth fitness starts with proper nutrition – Fairfield Citizen

Posted: at 1:49 am


Dr. Robert F. Weiss

April 16, 2021Updated: April 16, 2021 12a.m.

A mother who reads our columns, asked about the proper nutrition for the young athlete. This is so extremely important in any fitness program. When a vital nutrient is missing from a child's diet, the results can be devastating. Many of our active youths are vitamin deficient, which is often demonstrated by serious fatigue. This may not surface in normal clinical testing but can be seen in the form of low body iron content (anemia).

Your child's nutrition (at any age) has a tremendous impact on his physical growth, emotional development, and performance. I strongly believe that when a child undertakes a fitness program while lacking a few nutrients in his training diet, it can make the difference between sickness and health.

Where do we start? The first and most important is the morning breakfast. Children need a high-quality breakfast to start the day. During the seven or more sleeping hours the body is fasting. Therefore, your body needs a nutritional boost to get started in the morning. Those that skip or limit the adequate nourishment will start the day at a disadvantage. A nutritious lunch will not make up for the missed nutritional aspects of breakfast.

The body requires good nutrition all day to function at its peak. Children with inadequate nutrition will fatigue earlier in the day, thus performing at a lower level in school. They will also find fitness programs difficult to endure. On the other hand, those children that are nutritionally healthy and on a proper fitness program of vigorous physical activity will have the energy to participate in a wider variety of activities, which may include extra-curricular programs to maintain high scholastic grades.

Dr.Robert F. Weiss is a podiatrist. He was a former member of the Medical Advisory Committee of the Olympic Marathon Trials. Dr. Weiss is a veteran of 35 Marathons. more information go to http://www.facebook.com/drrobertweiss

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Dr. Robert F. Weiss

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The Running Doctor: Youth fitness starts with proper nutrition - Fairfield Citizen

FitnessOnDemand Partners with G&G Fitness Equipment & Gronk Fitness – Club Industry

Posted: at 1:49 am


Club Industry was not involved in the creation of this content.

Market Leader Fitness Supplier to Add FitnessOnDemand Technology to Product Portfolio

MINNEAPOLIS, April, 2021 As part of a new agreement, one of the countrys most successful fitness equipment suppliers, G&G Fitness Equipment and Gronk Fitness will begin offering FitnessOnDemand technology products to commercial customers, effective immediately. The deal, announced this week, comes as part of FitnessOnDemands ongoing partnership with regionally-based market-leaders that can provide club and gym customers with additional in-market retail and product support offerings.

Everyone who enjoys pro football knows the Gronkowski name theyre a sports dynasty, says Armin Krienke, Director of Business Development, FitnessOnDemand. The G&G Fitness Equipment name started by the Gronkowski brothers is just as synonymous with premium fitness equipment, unmatched customer service and in-depth industry knowledge in all of the markets the business serve in the North East and Midwest. We are delighted to bring that level of product expertise and localized support to our club and fitness facility customers on their own doorsteps and to welcome G&G to the FitnessOnDemand family of partners.

G&G Fitness Equipment was originally founded in 1990 by brothers Gordon Gordy and Glenn Gronkowski. Today, under Gordys leadership, G&G operates a network that covers eleven states including New York, Pennsylvania, Ohio, Maine, Massachusetts, New Hampshire, Vermont, Kentucky, Indiana, West Virginia and Michigan. The company provides premium brand fitness equipment and hundreds of specialist accessories to both commercial and residential customers. Over the years G&G has installed equipment in more than 1,000 gyms including corporate-, college- and K-12 facilities, team sports venues, country clubs, hospitality venues, personal training facilities, police and fire stations, community recreation centers, medical facilities, health clubs and multi-family housing developments. In each market G&G serves, the company has become the most knowledgeable, largest equipment dealer and support specialist. Equipment brands represented include: Life Fitness, Hammer Strength, Cybex, Sci Fit, ICG, Echelon, True, Octane, Spirit, Troy Barbell, Gronk Fitness, Prism, TRX, andThor Performance Products.

The Gronkowski family is all about excellence, and we think the same way at G&G Fitness Equipment, says Lisa Johnson, Marketing Director, G&G Fitness Equipment. Weve built a brand dedicated to the best equipment and unrivaled customer support. We proudly represent the most respected brands and innovative partners in the fitness industry, so were thrilled to partner with FitnessOnDemand, a true leader in the world of digital fitness content and virtual experiences.

G&G will work with commercial fitness facilities to help them select, specify and install the FOD system right for them. Whether clubs are using stand alone, touch screen kiosks, TVs, flat panel displays or entire video walls to display curated FitnessOnDemand content. FitnessOnDemand curates and now offers more than 1,000 premium classes, workouts and wellness content from the worlds leading fitness experts, celebrity trainers and instructors.

For more information on FitnessOnDemand visit: http://www.fitnessondemand247.com.

About FitnessOnDemand (www.fitnessondemand247.com)

FitnessOnDemand is a global leader in the collection, curation and provision of high-quality, premium digital fitness content from some of the worlds leading names and experts in personalized fitness. The company is the only provider of Omnichannel content in the fitness industry, meaning customers can experience branded content via mobile app, smart device or in-club and in-room installation. FLEX by FitnessOnDemand enables clubs to offer their members the same, seamless library of fitness and wellness content anywhere in the club, at home or on the go. This allows operators to build member loyalty and brand-affinity beyond the club walls. FitnessOnDemand is a leading provider of digital fitness to many industries including health clubs, premium residential and business property developers and leading, luxury hotel chains. Content creators include Jillian Michaels, SH1FT, Sweat Factor, Zumba & Strong by Zumba and many more.

About G & G Fitness Equipment (www.livefit.com)

Founded in 1990 by Gordy and Glenn Gronkowski, G&G Fitness Equipment is one of the countrys leaders in premium fitness solutions for commercial and residential needs. The company serves residential and commercial fitness facility customers across ten states, supplying premium brand treadmills, elliptical, strength, and cardio equipment plus hundreds of accessories to customers in the club, hospitality, education, corporate, medical, community recreation and personal training industries. Services include consultation, installation and unmatched service and product support.

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FitnessOnDemand Partners with G&G Fitness Equipment & Gronk Fitness - Club Industry

Actor Chris Pratt, 41, Promotes Fitness, Saying, ‘Your Body Wants to Work;’ Exercising During Cancer Helps With Recovery – SurvivorNet

Posted: at 1:49 am


Pratt Says Fitness is Important

Actor Chris Pratt, 41, wowed fans with his miraculous transformation when he got into superhero shape for the Marvel film Guardians of the Galaxy, and now hes encouraging fans to get on board with fitness, too.

On his Instagram story this week, Pratt says, Woo. Thats 30 minutes of cardio right there, done. I dont know who you are, watching this, but you planned to work out today and you havent done it. Do it. Get it done. Okay? Your body wants to work. It does. If youre able-bodied, get up, get the work, get that sweat in. Let me know. Tag me. And be like, thanks Chris, thanks for the motivation. Lets keep each other lifted up. God bless you. Lets go.

For cancer patients, its important to get that movement in, too. Dr. Sairah Ahmed, an associate professor in the department of lymphoma/myeloma at MD Anderson Cancer Center, explains the benefit of exercising as a cancer patient in a previous interview.

The more physically fit you are going through your cancer treatment, the less side effects youll have and the faster youll get back to your normal quality of life.

Im asked about Keto diets, alkaline diets, no sugar diets. There is no data that shows that any of those help to treat cancer any better. But the one thing that does help treat cancer is you dont want to lose weight during chemotherapy, says Dr. Ahmed.

Related: Alex Trebeks Wife, Jean, Talks About The Importance Of Fitness How Exercise Helps Cancer Patients And Survivors

You want to have a moderate diet where youre including lots of fruits and vegetables, but youre still eating fat and protein. And you want to maintain physical exercise. The more physically fit you are going through your cancer treatment, the less side effects youll have and the faster youll get back to your normal quality of life, she explains.

What to Know About Diet and Exercise if You Have Cancer

Physical fitness is important through cancer and so is your mental health. Dr. Zuri Murrell, a colorectal surgeon at Cedars-Sinai explains the importance of keeping your mental focus sharp, too, while battling cancer.

Related: Treating Depression After a Cancer Diagnosis

My patients who thrive, even with stage 4 cancer, from the time that they, about a month after theyre diagnosed, I kind of am pretty good at seeing who is going to be OK, says Dr. Murrell.

Related: Actress Kristen Bell, 40, Says Ive Been Struggling the Last 2 Weeks, Reminding Us Importance of Mental Health; Especially Critical For Those Fighting Cancer

Now doesnt that mean Im good at saying that the cancer wont grow, he says. But Im pretty good at telling what kind of patients are going to still have this attitude and probably going to live the longest, even with bad, bad disease. And those are patients who, they have gratitude in life.

Stay Positive, It Matters

Learn more about SurvivorNet's rigorous medical review process.

On his Instagram story this week, Pratt says, Woo. Thats 30 minutes of cardio right there, done. I dont know who you are, watching this, but you planned to work out today and you havent done it. Do it. Get it done. Okay? Your body wants to work. It does. If youre able-bodied, get up, get the work, get that sweat in. Let me know. Tag me. And be like, thanks Chris, thanks for the motivation. Lets keep each other lifted up. God bless you. Lets go.

The more physically fit you are going through your cancer treatment, the less side effects youll have and the faster youll get back to your normal quality of life.

Im asked about Keto diets, alkaline diets, no sugar diets. There is no data that shows that any of those help to treat cancer any better. But the one thing that does help treat cancer is you dont want to lose weight during chemotherapy, says Dr. Ahmed.

Related: Alex Trebeks Wife, Jean, Talks About The Importance Of Fitness How Exercise Helps Cancer Patients And Survivors

You want to have a moderate diet where youre including lots of fruits and vegetables, but youre still eating fat and protein. And you want to maintain physical exercise. The more physically fit you are going through your cancer treatment, the less side effects youll have and the faster youll get back to your normal quality of life, she explains.

What to Know About Diet and Exercise if You Have Cancer

Physical fitness is important through cancer and so is your mental health. Dr. Zuri Murrell, a colorectal surgeon at Cedars-Sinai explains the importance of keeping your mental focus sharp, too, while battling cancer.

Related: Treating Depression After a Cancer Diagnosis

My patients who thrive, even with stage 4 cancer, from the time that they, about a month after theyre diagnosed, I kind of am pretty good at seeing who is going to be OK, says Dr. Murrell.

Related: Actress Kristen Bell, 40, Says Ive Been Struggling the Last 2 Weeks, Reminding Us Importance of Mental Health; Especially Critical For Those Fighting Cancer

Now doesnt that mean Im good at saying that the cancer wont grow, he says. But Im pretty good at telling what kind of patients are going to still have this attitude and probably going to live the longest, even with bad, bad disease. And those are patients who, they have gratitude in life.

Stay Positive, It Matters

Learn more about SurvivorNet's rigorous medical review process.

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Actor Chris Pratt, 41, Promotes Fitness, Saying, 'Your Body Wants to Work;' Exercising During Cancer Helps With Recovery - SurvivorNet

Fitness and more at the West Tisbury library – Martha’s Vineyard Times

Posted: at 1:49 am


The West Tisbury library offers several online fitness and yoga options through its website. On Friday, April, 16, at 8 am, Jason Mazar-Kelly continues teaching an all-levels virtual Kripalu Flow Yoga Class via Zoom. At 11:30 am on Friday, Kanta Lipsky leads Balance Class through Zoom.

On Saturday, April 17, at 9:30 am, Judy Kranz will continue her weekly online Pilates Classes. Her classes are also offered Tuesdays at 8:30 am. For more information about any of the classes or to sign up, email wt_mail@clamsnet.org.

The library hosts a Pop-up Library from 12 to 3 pm on Saturday, April 17. Visit the outdoor library in the parking lot (weather depending). Childrens and young adult materials, along with adult books and DVDS, will be available for contactless browsing and checkout. Librarians will be available onsite to help browsers pick their next reads. Bring your library card or ID. There will be forms available to register for a card if youve never had one before. Mask wearing and social distancing is mandatory. There is no sign up required to attend.

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Fitness and more at the West Tisbury library - Martha's Vineyard Times

Animal Movements: Tony Temple and daughter pen book to help kids with fitness – KMBC Kansas City

Posted: at 1:49 am


It wasnt long into the pandemic that Tony Temple noticed his daughter, Stori, was spending a lot of time on screens. Shed go from virtual learning to take a break by finding something to watch on the computer or television. The 8-year-old and her dad quickly agreed something needed to change. They put pen to paper and, together, made that change, in the form of a new book."I just hope the kids learn that they can be healthy and at the same time have fun with the book," said Stori Temple, who couldnt be more excited about her project: "Animal Movements."The book takes readers into the lives, minds and bodies of animals to exercise with questions like, Can you hop like a frog? And, Can you slide like a snake?Temple, a popular Kansas City-based health and wellness expert and former Mizzou football standout, said he hopes the book will encourage families to stay fit together. "This is a tool to not only strengthen the bond of your family, but to give you resources just to spark that creativity of getting back to your childlike days with your children who are going to really spark that creativity and imagination," he said. Temples philosophy is that fitness should be equal opportunity. "So, we're honestly asking people who want to invest in those underserved communities to really look at it because we would love to donate these books to these children so we can give them the opportunity to have this," he said. Hes provided a link on his website where anyone can. "We want every single kid to have the opportunity at least have the platform to be able to share this with their own families and work together," he said.

It wasnt long into the pandemic that Tony Temple noticed his daughter, Stori, was spending a lot of time on screens.

Shed go from virtual learning to take a break by finding something to watch on the computer or television. The 8-year-old and her dad quickly agreed something needed to change.

They put pen to paper and, together, made that change, in the form of a new book.

"I just hope the kids learn that they can be healthy and at the same time have fun with the book," said Stori Temple, who couldnt be more excited about her project: "Animal Movements."

The book takes readers into the lives, minds and bodies of animals to exercise with questions like, Can you hop like a frog? And, Can you slide like a snake?

Temple, a popular Kansas City-based health and wellness expert and former Mizzou football standout, said he hopes the book will encourage families to stay fit together.

"This is a tool to not only strengthen the bond of your family, but to give you resources just to spark that creativity of getting back to your childlike days with your children who are going to really spark that creativity and imagination," he said.

Temples philosophy is that fitness should be equal opportunity.

"So, we're honestly asking people who want to invest in those underserved communities to really look at it because we would love to donate these books to these children so we can give them the opportunity to have this," he said.

Hes provided a link on his website where anyone can.

"We want every single kid to have the opportunity at least have the platform to be able to share this with their own families and work together," he said.

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Animal Movements: Tony Temple and daughter pen book to help kids with fitness - KMBC Kansas City

Carson City’s newest physical therapy fitness center, The Health Lab, hosts ribbon cutting ceremony – Carson Now

Posted: at 1:49 am


Carson Citys newest gym and physical therapy fitness center, The Health Lab, hosted a ribbon cutting ceremony Wednesday at their new location on Cochise Street.

In attendance was Mayor Lori Bagwell, members from the Board of Supervisors, and many Carson City leaders and business owners to help celebrate the opening.

Loren Wooldridge is a board certified orthopedic specialist within physical therapy, a certified nutrition coach and has his Level 1 CrossFit. He opened the business to help people bridge the gap between sustaining physical injuries and getting healthier. For many people, waiting to see a doctor for a referral after an injury can take time that prolongs the healing process, according to Wooldridge.

By taking away that barrier, we can get people healthier without needing a referral, said Wooldridge. Also, working out with people is far better than working out alone; it builds community.

There are currently three levels of membership to the gym: The Standard, Health Optimized, and Ultimate Health.

The Standard, which is $125 per month, offers open gym access, fitness programming, fitness tracking, three group classes per week, a free foundations movement class, free seminar access, two partner passes monthly, and 10 percent off of physical therapy.

Health Optimized and Ultimate Health build off of the standard plan. To learn more about the plans, click here.

Physical therapy is by appointment only whereas, for those with a membership, the gym can be used anytime during business hours.

To learn more about The Health Lab, visit https://www.nvhealthlab.com/

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Carson City's newest physical therapy fitness center, The Health Lab, hosts ribbon cutting ceremony - Carson Now

Is VR the next frontier in fitness? – The Verge

Posted: at 1:49 am


In the pandemic weve had to shift our lives to be socially distant we work remotely, we shop online, and we workout at home. Last year, I signed up for a virtual reality workout app called Supernatural, which runs on the Oculus Quest. Now my wife and I use our Quest 2 almost every day to work out in VR. It feels like were leaving the house, the music is great, and the workouts are no joke.

My guest on Decoder this week is Chris Milk, founder and CEO of Within which makes Supernatural. Milk has been making VR experiences for a long time hes a true pioneer of the field. Supernatural feels like his biggest hit yet, and it feels like fitness might be the perfect application for VR the one that makes people go out and buy a VR headset just to use.

The basic concept of Supernatural is really simple: you put on the headset, and then use the controllers to swat at targets flying in time to music. Its kind of like dancing or sword fighting. Dance fighting. Most importantly, Supernatural is fun there isnt a single other VR app that could get my wife to wear the headset, but Supernatural is so compelling we keep our Quest 2 on a charging dock in the bedroom. And almost anyone whos ever tried Supernatural on our headset has gone out and bought a Quest 2 almost right away. Like I said, it feels like fitness is the perfect application for VR.

So, I wanted to know a lot more about Supernatural, how the business works, and what kinds of strange music licensing deals are needed to make it run. Milk and I talked about all of that, but, as youll see, hes a much bigger thinker than that. Really, this conversation has a little bit of everything.

Chris Milk, founder and CEO of Within. Here we go.

This transcript has been lightly edited for clarity.

Your company, Within, has an app on the Oculus Quest platform called Supernatural. Its a workout app. The best way that I can describe it is dance fighting. It is very fun.

You have a long journey with VR to get to this app, which I think is one of the killer apps of the platform. I want to talk to you about the whole space, but give me just a quick rundown of Within, and your background in VR, and sort of how youve gotten to this point.

I was speaking to my mom recently and she reminded me, as a kid, I was obsessed with skiing, magic, and music videos. All of them in a strange way have ended up in what Im doing today, but especially so in Supernatural.

In more recent times, Ive spent most of my career exploring how we might use new technologies to create more meaningful human experiences, ideally, more life-changing human experiences. Most of them have been centered around storytelling, entertainment, music, art, and thinking about what we can make that would be impossible to make in the legacy artistic mediums that we were born with.

My career, I started in directing music videos. I worked with Kanye, Arcade Fire, Johnny Cash, U2, many others; moved into interactive music videos on the web as sort of the broadcast medium was transferring from television to the internet, and music videos basically staying the same, just being broadcast to YouTube instead of MTV. I took that opportunity of this new toolset to explore what kind of things I could do with music videos, if I used the tools that the format now offered.

That then led to immersive digital installations in museums. And that led to early in, I think it was 2012, I started experimenting and thinking about VR. In 2013, I was working on my first movie and pitching, at the same time, a startup, neither of which I had much idea of what I was doing on either front.

Then, I think 2014, I got a greenlight feature film starring Nick Nolte, incredible actor, dream project. Still one of the best unproduced scripts out there and Ive been developing it for probably three years. Ben Horowitz said that Andreessen Horowitz would lead the seed round of the company, and I promptly stepped off the movie and founded the company.

In the early years, we were trying to crack immersive entertainment, essentially figure out what comes after film and television, empowered by the technology of VR. The longer story there is that we were trying to solve a problem that not many people had at all, but through a number of different discoveries, we realized we could use immersive entertainment to solve a different problem.

One that my co-founder and I, Aaron, both had, which was that we needed to exercise but we vigorously disliked the act of actually doing so. We sort of thought deeply about what it would take to love rather than loathe exercise. We thought we could fill a gap in the marketplace that we saw. We knew it was there because we were personally sitting right in the middle of it. We quietly pivoted the company in 2018 and we went back into stealth mode. We built Supernatural over the course of two years. We released it in April of last year.

Is this the vision for where you thought you would be with VR? Your background is making music videos and feature films and big creative projects. And Supernatural just feels like a company that will scale the way a regular company scales.

Thats a great question with a complex answer. I think we were looking at this new technology and thinking as we have most new technologies. I mean, when I say we, primarily Aaron Koblin, my co-founder, and I, who have been working together for a lot longer than weve had this company. He used to be at the Google Creative Lab, and I was an independent music video director.

Those aforementioned interactive music videos, most of them were him and I collaborating, him at Google and me sort of as an independent artist and director, and really thinking about what can these new technologies offer that we cant do with what is currently out there? And when you think about the mediums and the art forms that we love, like cinema and television, radio, these art forms, these artistic mediums came forth through technological innovation, right? It wasnt Orson Welles tinkering around in his shop trying to figure out how to make a movie, that he invented cinema.

The technology of cinema was invented by scientists and inventors and technicians. And it was artists that took those technological innovations and figured out how to make, essentially, meaningful human experiences with them. So those technologies, because were on an exponential timeline of technological innovation, those kind of innovations previously came out every few decades or so. Now our working premise is that theyre coming out every year.

Were exploring these new technologies and thinking about what could be the next great medium, what comes after cinema, what comes after television. Thats what a lot of our explorations have been around, utilizing technologies on the internet like personalization and interactivity, and then moving into more immersive technologies like motion capture and virtual reality and augmented reality, and just thinking hard: where can these technologies take us as a species? Where can they take us from an artistic standpoint?

Ultimately, what were trying to do is make something that is meaningful to another human being in the way that other things and these other artistic mediums have resonated with us. Ultimately, were trying to make something that is life-changing. That is what great art, what great media, what great things do in your life. I think what weve come to learn, though, which is really interesting and we didnt originally understand, is that you can, that changing someones life is hard to do with a movie, its hard to do in a music video.

I think we both sort of had lofty ideals of whats possible, but youre not going to change someones life with the music video that you make. You might change someones life on the album. Ive had my life change from certain albums.

Same.

That really speaks to the sort of magical power of music, but Ive never had my life changed by a movie and I was, much of my life, trying to be a filmmaker.

I think whats cool is what we learned through the process of this, that if you can utilize all that same intangible magic of art and storytelling and crafted human experience, but calibrate it for a higher purpose; that rather than just entertainment, calibrate it to health, calibrate it to making your life last longer, making your life better from a day-to-day basis, let you have more energy, let you have a clearer head, let you be stronger. Then, you can actually use the power of art for a different purpose and one that actually does hold that original potential of changing someones life.

Thats really interesting because you gave this very famous TED talk in 2015 saying, VR was an empathy machine. I think that was really influential for a lot of people. Even my first experience using VR headsets for your products was, were going to take you to a different place and youre going to feel this experience that somebody else feels.

Supernatural is very much an experience about yourself, and I hear what youre saying; it makes sense that youre an artist, youre creative, youre able to think about how people will feel emotionally and how you could guide those emotions and use them for Supernatural, but its still a very, I mean this as literally as possible, a very self-centered experience. How do you connect those two ideas?

Yeah, its a little bit deceptive when you look at most of the interactive, immersive experiences currently, Supernatural included, are experiences that youre on your own. That absolutely does not have to be the case. It will not be the case for very much longer when you think about what this technology is. Its you tapping into a digital format that is connected to the internet, which is connected to anyone else that is also connected to the internet.

There havent been a lot of things that really strongly utilized the co-presence immersive nature, immersive powers of virtual reality but the small number of experiments and projects that have, are absolutely incredible. The sense of presence that you can feel with another person and the human connectivity that you can experience with another person, especially another person that you have a relationship with, that youre already close to and familiar with, is unlike anything else that exists.

I mean, just to give you a couple of examples, theres a mini-golf game on the Oculus headset and I routinely play mini-golf on the weekend with my best friend in San Francisco,I havent seen in ages. Growing up in junior high and high school, we used to work at a mini-golf range, coincidentally, together. The experience of wandering around this magical VR mini-golf range as we just sort of casually talk about whats happening with us recently while playing mini-golf is totally the experience that we would have if we were actually together, and you get that sense of human connectivity that you wouldnt get over a Zoom, you wouldnt get over a phone call.

One thing I ask every CEO and executive who comes on the show, what is your decision-making framework? Youre building something entirely new, how do you evaluate and prioritize what to do? How do you make decisions?

Yeah, good question. I mean, of course, every decision is different and has a multitude of different factors and variables that youre considering, but I think on the highest level the way we think about it is, we are humans and we are using technology to make things for other humans. And that technology is just a tool, and not to get so caught up in the technology, but really think about what is the end experience for that member and what is going to matter to them? Whats going to resonate with them? Whats going to make their life better?

We have this metric that is sort of a unique metric, Im guessing. We call it JAW. Its J-A-W. It stands for joy, awe and wonder. And If theres a decision were trying to make about a new feature or a new direction of the product or even a different layout of the menu, weve think about will this bring joy, awe or wonder to the experience for that member experiencing it?

One of the things about Supernatural that strikes me is that its very similar to the first hit app on the Quest, Beat Saber. What is your relationship to Beat Saber and the other apps like that? Because the first time I ever put on a VR headset, someones like, Youve got to play Beat Saber. Obviously Supernatural builds on the mechanic. Youve extended it, but how do you see that relationship?

I think were utilizing a mechanic that goes all the way back to Dance Dance Revolution and Guitar Hero. Theres been many VR rhythm apps. I mean, the first one that we were looking at was actually Audioshield, which was a great workout in and of itself. I mean, moving your body to music, that you are striking things out of the air, is the rhythm game paradigm of virtual reality. Its hugely effective if youre going to try to get someone to have fun and have a cardio activity at the same time.

What we did with Supernatural was, we saw that works well. That is fun, but how do we build it from the ground up as a legitimate fitness system? Obviously, we have coaches. Our movements are designed to be healthy over repetitive use over long periods of time. We work with lots of different experts to make sure of that.

Part of the education of discovery that we had, also, as a journey with the company was, in the earlier years, we were building a lot of these interactive music experiences. We were showing them at film festivals. Most people in the world havent seen them because we didnt release them publicly on the app stores. But were building a lot of different sort of music-driven, cohabitated social experiences like weve been talking about, working with Pharrell, and OKGo, and Justice, and building these really cool, immersive, music-driven experiences where youre moving your body and youre inhabiting crazy, magical experiences. Its sort of basically the evolution of music videos, going back to the early beginning.

What we saw with these experiences, though, as we were showing them at Sundance and Tribeca and South by [Southwest] and all those places was, people were coming out of them sweating profusely which was the first problem that we had to solve because youre putting a bunch of people in them in a row and they were laughing. They were totally filled with joy. They routinely thought that they were in there for a shorter amount of time than they actually were. Theyd do something for 15 minutes and think that they were in there for five minutes.

I dont know the last time you were on a treadmill and half an hour seemed like 15 minutes. Its certainly never happened to me. We thought, in the process of thinking about how we use this technology for this other use case, that definitely went into it.

Also, a number of studies around your perception of discomfort is lowered in virtual reality, which is why theyre using it in clinical settings and in childbirth and burn centers and chemotherapy centers. Theres something about your perception being removed from your physical body in space that just makes stuff hurt less, but it also makes it easier to push yourself harder when youre doing a cardio workout. It does hurt less and yes, its part of the fact that youre basically playing a sport that is fun.

Theres a major difference between being in a gym and a coach or instructor saying like, Okay, were going to do 50 squats in a row. Here we go. Ready? One, two. That experience is totally different than surfing and going into a tube and squatting and holding for 20 seconds while the barrel forms around you, but the physical benefit and activity is the same. Youre never in the tube going, How long am I going to have to hold the squat for? Youre just enjoying the experience.

Taking these things that we learn through the entertainment experiences that we were making, and utilizing the fun mechanic of a beat game construct. Then pulling in all the resources and expertise of people that specialize in human movement and physical training, and then really building a system from the ground up to incorporate all those things for the best, most awesome, fitness experience that you can build in virtual reality.

Lets talk about the headsets for a minute. One of my theses with computers, I hope everyone forgives me, I just have a lot of ideas about computers generally, but computers that you put on your body, it seems like a killer app for all of them, whether its headsets or smartwatches or whatever, is health and fitness, right? The Apple Watch became an exponentially successful product when Apple shifted its focus to health and fitness.

Supernatural is the thing that is getting a lot of people to buy a Quest and strap basically an Android computer on their face every day. Is there another killer app for the headset, for traditional VR headsets, like we have right now, that can drive adoption and get that installed base growing the way that everyone has always told me that it will?

Yeah. Ill say a couple things. I think what youre saying is absolutely correct in terms of virtual reality; fitness is the killer use case for VR. It will be the first driving force of mass adoption through a normal consumer audience. Just as an example of what were seeing from our membership base, were 50/50 split, women and men, where, I think over 60 percent are over 40. This is not what a typical VR demographic looks like.

The reason for that is, its using the technology for a different use case, and one that it works incredibly well for. When you think about going back to the technology of cinema, that was a linear sequence of still frames played one after another, not at first, but after not that long, sync sound went along with it. That technology, though, enabled the birth of cinema, but it also enables television, it also enables a Zoom call, it enables a how-to video that youre watching on YouTube. It even enables a spreadsheet in Excel, that youre moving numbers around. That technology of a linear sequence of still frames is what powers most of the things that we deal with on a daily basis on rectangles in our life, which there are many, as you know.

Thats sort of like a case study, and where does the technology go once its used for one thing, and the answer is it essentially goes everywhere. What youre seeing in virtual reality right now is very much what usually happens. I mean, the first thing being Chris Dixon talks about it all new disruptive technologies first appear as though they are toys. Virtual reality is a perfect example of that, but its primarily understood to be a video game system right now. But when you take the technology and you apply it to exercise or wellness as were doing, its a totally different paradigm and it is one that many people are much more open and willing to adopt the technology, because it solves a problem in their life.

Most people dont buy new technologies just because theyre new technology. I do. Most people dont. Most people buy new technology because it serves a purpose and it solves a problem in their life. You dont buy a television set because you want a black rectangle on your wall. You buy it because your favorite television show comes through it. The new technology of virtual reality needs not just your favorite television show, but it needs all the other use cases that could be enabled by applying the technology to that use case.

Lets talk about Within and Supernatural. How many employees does Within have?

It depends on if a few of them accepted an offer today, but were about 70.

How many of them are focused on Supernatural itself?

All of them.

Okay. Supernatural, the fitness platform, thats your entire focus?

Yeah.

What does it take to make a Supernatural workout experience? Who is the staff that produces that all at once?

Theres really two sides to our business, theres the technology business and theres a content business. [On the] technology side; all the multitude of complex systems that you might imagine to make something like an interactive, immersive VR and subscription platform work, from the sexy things like how the balls explode, to the less sexy things like back end account management all of that requires a large engineering team.

Then, theres the content side of it. Theres actually a few different pipelines that go into making the content. Theres the coach capture production pipeline, which is shooting the coaches and our 3D capture system that lives in Culver City. I should point out that we are, from a content standpoint, we are producing and launching new content every single day. Thats the flag we planted in the ground. When we launched, we said were going to launch a new workout a day.

Every morning, as you know, as a member, you open up the app on your iPhone or your Android phone, or you put the headset on, and theres a new workout that has a new musical theme or sometimes its just sort of an overall theme, but its new every day. Its a surprise under the Christmas tree of what the workout of the day is.

What goes into the content side of making that, the coach production pipeline, were shooting coaches five days a week to release classes, to release workouts every single day. Theres the environment pipeline, which is all the beautiful destinations that youre finding yourself in, song to song, those are not just a flat 360 photo. Thats actually a 3D model with super high-res images mapped on top of the 3D model. Thats a pipeline that builds those.

There is a mapping pipeline for the layout of the targets that are flying at you that are synced to music. Thats a team of trainers and choreographers that build the patterns of the targets and the placement of them that are synced to the music. We have a map-making tool that we built internally, that the mappers are actually in virtual reality and laying out the targets in space.

They can sort of forward the unit, they can reverse and play and stop and rewind the map over and over again as they physically place the targets in the air to go along with a picture. And they can see where the beats are up in space so they can line up the targets to the beat. Thats a very manual and creative process. Its not an easy thing to do.

Were basically, essentially puppeteering your movements through what is essentially dance, to music that you love, and that involves a really talented person that can choreograph those movements. It feels, as you said, like youre sort of, what was your terminology that you used at the beginning?

My wife and I call it dance fighting. I mean youre holding lightsabers and youre dancing, so we just got there.

Yeah. Theres an element of sort of kung fu martial artness to it, but youre also moving your body in choreographed ways to music. Theres also a hidden element of dance and moving your body to music is just naturally fun. So thats the beat mapping pipeline and then theres music curation and overall creative workout construction.

Every workout has a theme, has a playlist, has a creative thumbnail, has a creative name, has a description. Theres a creative content team that does all of that as well. Were programming and thinking about workouts that are months ahead. We really put a lot of thought and care into making each of these workouts. Its not just thrown together on the day, shoot it live, post it up. Theres a lot of curation and crafting and artistry from that team that really goes into making each one of those workouts.

Let me ask what the cost curve is of that, and Ill make the comparison to Peloton because it is such an easy comparison. Peloton, yeah, they have a bike and they have a software platform, and mostly though, theyre shooting videos of their trainers on a bike pedaling really hard and turning the resistance up and down. Theres some sensors and leaderboard stuff around it that makes that experience feel more interactive, but at the end of the day, its people on a bicycle and thats whats happening there.

You are describing a much more costly creative project, right? You had to build a software pipeline to do the choreography and the mapping, you have to build a software pipeline for volumetric 3D models of locations, you presumably have to acquire the photography and the imagery from all those far-flung locations youre in. Its just a lot of new things that are either at the top of the cost curve, or you have to invent them, which means youre going up the cost curve. Do you see that coming down or is that the moat?

Its a little bit of both. The cost does come down as we get better at doing this and building more scalable systems, but it is what it takes to make something like this. By our estimates, the business model does pencil out.

Thats good to hear.

Always good to hear, but we also, honestly, we think the market is a lot larger. There is a person that enjoys cardio exercise at home and takes joy from running on a treadmill or pedaling on a stationary bike. I, unfortunately, am not one of those people. By the way, God bless those people, I wish I was one of those people, but I think theres a lot more people like me out there.

I mean, 50 percent of gym memberships go completely unused year to year. Thats people that have actually gotten up and gone to a gym and signed up, and just not used their membership. They just havent found the solution that works for them. We dont actually look at our competition as a stationary bike. We look at our competition as the couch.

How many members do you have right now?

Thats a great question. We, of course, dont broadcast our current membership-based numbers, but what I can say is that our goal for the first year was to have as many members as is reported that a large, well-known, connected fitness service had after their first year. Were not at our first year yet, but its looking like we will have 10 times that number.

A large, well-known, connected fitness service. Is it the one I keep talking about?

You can jump to your own conclusions.

Whats your churn like? Its $19 a month. Are people signing up, paying the money and staying there? Are they trying it out and leaving? What does that life cycle look like?

Yeah, our churn is low and comparable to other hardware-based connected fitness services. The thing thats special about Supernatural honestly, is the cost of the hardware is like one-seventh of the cost of a spin cycle. Were half the cost of a monthly subscription fee. I havent measured the volume of a spin cycle versus a VR headset, but probably like one-30th, one-50th the size of the thing.

We take up zero floor space. You put it in a drawer when youre done, disappears, and you throw it in your suitcase and take it wherever you want to go. Thats really a different paradigm. Going back to the last question, I think its one that makes it a lot more accessible to a lot more people.

I want to ask one more question about the famous connected fitness company. Then, I actually do want to talk about headsets and platforms. Peloton, very famously in a big fight with the music industry, right? They dont pay the fees the industry wants. They have a point of view about it. The music comes and goes. Peloton users are notoriously kind of angsty about it.

Supernatural has the music. This year you made a deal with Universal Music Publishing Group, and you have similar agreements with other labels, so there is a trove of popular music in the app to workout to.

Is that, Chris Milk has directed videos with Kanye West, hes getting a deal? Is that youve structured a new kind of deal? Is that a cost thats going to accelerate as you become more successful? How is that working, because it seems like one of the hardest challenges for all of these services right now?

Yeah, its definitely, its not an easy thing to do as a small startup. I will say that when we started building this, we knew that we needed the best music, that this just was not going to work using needle drop or stock music; that if youre going to move your body to music, it needs to be music that you love. it needs to be music that youre familiar with and that youre passionate about, and it cant be music that youve never heard before.

To do that requires relationships with a huge amount of large entities in the music business. The first thing that I did was call the people that I know, my old friends in the music industry from being a music video director, and said, Listen, I know others have done this incorrectly. I want to do this right. I want to be a partner to your industry. I think theres something thats really special that we could build that is going to require some different type of creative thinking around deal structures and how we think about this platform in comparison to other platforms.

That was on day one, I made those calls. It was a collaboration from the get-go. It was never feign ignorance and beg forgiveness later. It was definitely Were going to do this together and were going to do it the right way. When you start working with the amount of music that were working with, theres really not an off-the-shelf tool that allows you to do what you need to do, which involves ingesting the hundreds of thousands of songs from many different sources and keeping track of them and keeping track of the rights.

Wait, are you paying royalty rates based on plays? If I play one playlist versus another, you pay different royalty rates?

Its really more complex than that.

Really?

Yeah. We could do a whole show on how music deals work. Its incredibly complicated and requires an entirely custom backend system to service it, but again, its what you have to do if youre going to create the kind of system that Supernatural is.

Well, I would compare that to the Spotify business model, where you pay Spotify some amount of money a month, theyve just allocated some chunk of your subscription fee towards royalty payments, and then they have their own backend to allocate those further. Is that how you think about the $19 a month, that just some percentage of it is allocated towards music royalty payments?

Yeah, I mean, in the most general terms, when you see a piece of music in a movie, thats a sync license and when you see music in Spotify or Apple Music, thats a licensing deal. Every song that you might potentially play, its not just a deal with one entity. There might be a multitude of rights holders because youve got the record label, but then you also have the publisher, and you have to have both. The publisher, if you have a song that had 12 songwriters on it, you might have 12 different publishers.

Youve got to make sure that every single thing that youre playing is cleared and theres nothing that just tells you like, heres your list of songs that youre good. Its really, its complex to say the least, and its something that its taken really years to get to the point where it works as effectively as it does right now.

Is your license primarily a sync license to make a derivative work on the music or are you just licensing the track?

What I can say is that we have the rights to hundreds of thousands of songs and that catalogue grows on a regular basis.

Do you have some sort of like custom deal that youve worked out to enable this product?

I mean, theres no off-the-shelf deal when it comes to music licensing. Everything is a custom negotiation across the board.

Thats totally fair.

It is a testament to the sort of openness and creative thinking of the music industry and how it thinks of service like Supernatural. Because it required a lot of creative thinking and constructive deal-making to make this whole thing work for everyone involved.

Have you had artists use it? Are they freaking out over it?

Yeah. Theres a few. Theres a number of artists that have used it. I wont name anyone specifically, but theres been artists that Im friends with that are using this service that I have to notify tomorrow that theyre actually there in the service so theyre not surprised.

Thats amazing. Are you going to do larger programming with artists, having them be coaches, having them talk to people? That seems like a real natural opportunity.

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Is VR the next frontier in fitness? - The Verge

What Is the Minimum Amount of Exercise Necessary to Maintain Your Fitness? – Bicycling

Posted: at 1:49 am


Weve all been there, maybe more than we like lately: feeling under the weather, out of routine, maybe just out of sorts, and wondering whats the least we can do to maintain our hard-earned endurance and strength gains.

Well, good news. Research shows the amount is far less than you probably think.

In a study published in The Journal of Strength and Conditioning Research, researchers reviewed existing data examining the minimum exercise prescription (frequency, volume, and intensity) to maintain performance.

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They found that you can maintain your endurance for up to 15 weeksnearly four months!by doing just two-thirds of your usual volume (about five hours if you usually do eight) as long as you make those sessions count by hitting your usual target heart rate. You can maintain your VO2 max (the maximum amount of oxygen you can use during exercise; a hallmark of endurance performance) by doing half that amount, so long as you maintain the same frequency (days a week) and intensity of your usual exercise.

When it comes to keeping your muscles strong, you can squeak by with just one session of strength training per week and one set per exercise, again, as long as youre lifting at least as much weight as you typically do, and the final rep requires close to your max effort.

The researchers based most of their endurance conclusions on a series of studies by the same team who put a group of volunteers through a rigorous routine of 40 minutes of cycling or running, including intensities that hit 90 to 100 percent of their maximum heart rate, six days a week for 10 weeks, and then spent 15 weeks testing the minimum amount of training frequency, duration, and intensity they could do to maintain their fitness gains.

When it came to endurance, the riders and runners could maintain their long-term exercise endurance (maximal exercise bouts lasting one to three hours) even if they reduced their overall volume by 33 percentso in this case, 26 minutes a session. They could maintain their short-term endurance (maximal bouts of exercise lasting four to eight minutes) even if they reduced their volume twice as much66 percent, or 13 minutesas long as they maintained the same frequency and intensity of training.

The riders and runners could maintain their VO2 max with just two sessions a week (hello weekend warriors!), so long as their overall volume and intensity remained the same.

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Though there wasnt enough research on athletes specifically, the researchers drew some conclusions from tapering research that lead author Barry Spiering, Ph.D., a scientist with U.S. Army Research Institute of Environmental Medicine, told Bicycling he believes would apply to non-professional athletes like cycling and running enthusiasts.

Several review papers from the tapering research realm clearly indicate that athletes can maintainor even enhancetheir endurance performance for up to 4 weeks by reducing training frequency by up to [about] 20 percent, reducing training volume by 60 to 90 percent, and by maintainingor even increasingexercise intensity, the authors wrote in the study.

The same holds true for tapering and strength performance.

Tapering research indicates that athletes can maintainor even enhancetheir strength performance for up to 4 weeks by reducing training volume by 30 to 70 percent, through reduced training frequency or reduced training session volume, and maintainingor even increasingexercise intensity, they write in the study.

The bottom line: Just as a rising tide lifts all boats, maintaining your intensity will help you maintain your strength and endurance when youre worried about your fitness sinking if you cant put in the hours that youd like.

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What Is the Minimum Amount of Exercise Necessary to Maintain Your Fitness? - Bicycling

Hot New Fitness Product: The Outside – The Wall Street Journal

Posted: at 1:49 am


Hey, everybody, so Ive been trying out an exercise product this spring, and I have to say, its pretty cool. Its nothing fancy, or even newyou could say its a little bit old school. Its not advertised on television, its not a heavily hyped idea from a Silicon Valley unicorn, it doesnt have a touch screen, or any kind of screen, it doesnt employ a celebrity spokesperson, it doesnt come by truck, its not expensive, and it requires no down payment or subscription.

Its called The Outside. And I have to say, its quite good.

Its very simple, The Outside. To use it, all you have to do is open the front door, and there you are: outside! Thats it. No mess, no fuss, no complicated instruction manual, no charger, no batteries, no Bluetooth, no installation, no 800 number to wait 45 minutes to tell a voice robot that its on the fritz and you would like a refund, only to realize you were disconnected 40 minutes ago.

The Outside doesnt work like that. You dont have to watch an explanatory video on YouTube. You simply step outside, and from there, you can walk, run, sprint, crawl, dance, hike, bike, unicycle, juggle chain saws while riding a unicycle, pogo stick, play golf, play tennis, play pickleball, fence, joust, kick, chop, climb, skydive, or simply stand and look up at that bright yellow orb in the sky and feel that warmth on your face.

Its all good for you. Except golf. Golf crushes your soul and makes you cry yourself to sleep.

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Hot New Fitness Product: The Outside - The Wall Street Journal

These fitness apps will pay you to get in shape – WJW FOX 8 News Cleveland

Posted: at 1:49 am


by: Rich DeMuro, Nexstar Media Wire

(NEXSTAR) Finding the motivation to work out isnt always easy, but what if gift cards, charity donations, and even cold hard cash were on the line? Here are some apps that will pay you to get into shape!

Hero Trainer is focused on gamers and specially, taking a break from gameplay to move!

This idea stemmed from my own personal problems staying consistent with exercising, explained founder Yash Jain.

The app rewards you for the steps you take and the goal is 10,000 daily. You can redeem your rewards for digital items inside your favorite video games.

The app has helped gamers walk over 1 billion steps.

Someone can earn a $10 gift card in about a month and a half, said Jain.

Charity Miles has been around since 2012.

Take a walk, run or bike ride and earn donations for a chairty you choose from a list of pre-approved options.

So far, Charity Miles says theyve given over $3 million dollars.

Step Bet, iOS and Android

If you have trouble sticking to your goals, check out Step Bet.

Its basically the Vegas of fitness. You pay to join in on a challenge, then work to accomplish each weeks goal. It could be steps, active minutes or something else.

Winners split the pot for cold, hard cash. The idea of winning (or losing!) real money is hopefully enough to motivate you.

Paceline is an app that rewards you with the opportunity to earn weekly gift cards.

One of the things we think is really important is people should be rewarded and recognized for the hard work, theyre putting into taking care of themselves, which actually contributes greatly to society, said Joel Lieginger, Pacelines founder.

Link up an Apple Watch, Garmin or Fitbit (in beta), then do what you typically do.

150 active minutes a week will help you rack up rewards, which often include gift cards to well-known retailers like Starbucks and Walmart.

The minimum value you can is a $1 a week $5 a month and $10 a quarter some of our longest hitting streak members who are now on 52 weeks of being on Paceline have actually redeemed more than $500 dollars worth of value, explained Lieginger.

One thing to know: Paceline requires you to link up a credit card in order to get your rewards, something not everyone might be comfortable with.

Follow Rich DeMuro onInstagramfor more tech news, tips and tricks.

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These fitness apps will pay you to get in shape - WJW FOX 8 News Cleveland

Here’s how much weight Americans gained during Covid, and here’s how they’re losing it – CNBC

Posted: at 1:49 am


The economy is reopening at a fast pace. Restaurants, sports arenas and even offices are filling up again as pandemic restrictions lift. And that means many folks who have been sequestered in their homes for the past year are venturing forth, even if they don't exactly look the same.

The stressful and sedentary nature of life during the coronavirus pandemic caused many to fall out of fitness routines and gain weight. In fact, 42% of U.S. adults reported undesired weight gain due to Covid, according to a recent survey by the American Psychological Association. Average increase: 29 pounds.

"It was fun to make sourdough bread. It was fun to make banana bread, but the result of that is not great," said Jim Rowley, CEO of Crunch Worldwide.

On the flip side, 18% reported undesired weight loss, possibly due in part to muscle loss from all that sitting around. It is no wonder, gain or loss, that fitness companies are suddenly seeing a new surge in activity.

"We're getting a lot of people now that haven't seen us over the winter that are ready and are realizing this has been a long time coming," said Lucy Ballentine, a studio manager at Orangetheory Fitness in Washington, D.C. Customers are telling her, "It's been over a year since I've done any type of workout, and I'm really desperate to get back in shape."

An employee wearing a protective mask disinfects a treadmill between classes at an Orangetheory Fitness gym in Atlanta, Georgia, U.S., on Wednesday, May 27, 2020.

Elijah Nouvelage | Bloomberg | Getty Images

While home fitness saw a huge surge in demand over the past year, benefitting big names like Peloton, Beachbody and the Mirror, the push to get back in shape is clearly on now, as Americans coming out of hiding.

That was the overwhelming sentiment at an outdoor Orangtheory class in a D.C. parking lot.

"Do you mean I have to get back into the wardrobe that I no longer fit into? Yes," said Stacey Weinstock, who has been working from home since the pandemic began.

"We're getting just a little bit closer to when everything's going to open up and we want to look our best and feel our best," said Rachel Robins, as she prepped for the class.

Both gyms and streaming fitness companies are suddenly seeing a surge in new demand and overall workouts. Orangetheory memberships nationwide rose 17% in the first quarter of this year, with the biggest jump 9% in March, the company said.

Crunch reports member visits up 30% in March over February. It also saw its strongest new membership sales in a year, despite its huge footprint in major cities that still have heavy gym restrictions like New York, Los Angeles and San Francisco.

"We're forecasting that the big boom is September, when we've gotten through the summer, the kids are back to school, there's some normalcy with businesses opening offices again, especially in urban centers like Manhattan and San Francisco," said Rowley.

Barry's Bootcamp said March studio attendance was up 31% over February and 48% over January. Its new streaming workouts are up as well.

In-class attendance is rising thanks to easing restrictions and increased vaccinations.

"I feel more comfortable being closer to people and sharing air with people now that I'm vaccinated," said Rachel Weiss, another client at Orangetheory.

A person exercises on an elliptical machine at a Crunch Fitness gym location in Burbank, California, U.S., on Tuesday, June 23, 2020.

Patrick T. Fallon | Bloomberg | Getty Images

But that doesn't necessarily mean an end to the new boom in streaming and home fitness. Crunch, for example, has had a streaming offering for more than a decade.

"I can tell you we did spend money during the shutdown to improve our lighting, improve our sound, improve our camera, and improve our digital presence," said Rowley, who argues that those who focus on fitness have always used multiple options. "They were the first to buy the Thighmaster, the Ab Cruncher, so it's not unique to say, 'Oh, I have a gym membership, and a Peloton.'"

Peloton, which saw phenomenal growth in its streaming fitness platform and its bike and treadmill sales over the past year, does not appear to be losing any steam now. While the publicly-traded company would not release the latest numbers on streamed workouts, CEO John Foley said recently he was not concerned about a return to the gym.

"I can commit to hypergrowth," said Foley. "What we're seeing is a shift where people want to work out in the homeit is the future of fitness, Covid or not."

Cari Gundee rides her Peloton exercise bike at her home on April 06, 2020 in San Anselmo, California.

Ezra Shaw | Getty Images

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Here's how much weight Americans gained during Covid, and here's how they're losing it - CNBC

Mayweather Boxing + Fitness Chicago Studio Celebrates One Year Anniversary – SGB Media

Posted: March 11, 2021 at 6:45 am


Mayweather Boxing + Fitness is celebrating the first anniversary of its downtown Chicago Studio. In 2020, the Studio surpassed sales and membership goals, with growth projections anticipated to steadily rise this year.

The biggest opportunities often come from the biggest challenges, said James Williams, CEO, Mayweather Boxing + Fitness. Over the past year, we have adapted as a brand and developed our model further to set our franchisees up for even greater success as fitness markets opened up in 2020. Sara, our Chicago franchisee, has brought an incredible, diverse, supportive fitness community to Chicago and has proven to be a talented and passionate operator. We look forward to witnessing her continued growth in the downtown Chicago location and are excited for her to open her next location later this year.

I was drawn to the Mayweather brand largely for the authenticity of the concept and the connection to greatness. By embracing this mentality, I can keep my eye on the long-term goal of connecting the Chicago community with a motivating fitness experience that inspires anyone to build strength and optimum health in the body and mind where we can all channel our inner champ, said McSpedon. The Mayweather team has been incredibly supportive throughout my first year as a franchise owner. Weve pivoted, adapted and grown through an unprecedented time, setting this Studio for even greater success in building the Mayweather Boxing + Fitness fitfam.

In honor of its anniversary, the Chicago Studio will host activities from March 13-14.

The downtown Chicago Studio was the first to open in the Midwest and is the first of several locations McSpedon plans to open in the area, with the additional Studios anticipated to open later this year.

Mayweather Boxing + Fitness is scheduled to open a record number of new Studios in 2021, with multiple locations in the Midwest and across the country.

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Mayweather Boxing + Fitness Chicago Studio Celebrates One Year Anniversary - SGB Media

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