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Defying the odds, Beaches-based Fit20 opens new studio in Nocatee, its third in the area – The Florida Times-Union

Posted: June 6, 2021 at 1:47 am


Jean Sealey| For Shorelines

Companies that survived the limitations and restrictions necessitated by health concerns of a global pandemicoftensuffered a reduction in customer base and revenues. With survivalastheir major focus, companies reduced their occupancy and introduced measures not already in place to sanitizeproductsand protect their customers.

One notable exception to that is a company that already had in place a service-delivery model and health protocols well suited to the health concerns of the public. That company is fit20.

A fit20studiois equipped with six workout stations. The studio is set up to accommodate one person at a time, or two if a customer chooses to have a workout partner. Appointments ensure personal attention and limit the number of people in the studio at one time.

We opened our first fit20 at the Beaches at the beginning of the pandemic, and I was concerned about attempting to launch a new enterprise under those conditions, said Cathy Battreall, fit20regionaldeveloper. As it turned out, ourphysicalset-up andservice-deliveryprocesseswereidealfor all conditions set forth by health officials and concerned participants.

Before long, Battreall opened a second studio at Tapestry Park, and the Nocatee location opened in April.

More: fit20 USAs first regional developer is Jacksonville businesswoman

We chose Nocatee because of growth in the area, the convenience of this location and the desire to add our unique concept in physical fitness to the wide array of retail and service offerings within theNocateecommunity, Battreall said.Nocatee was named best place to live in Florida, according to rankings published in Newsweek magazine [Sept. 2020]. And, nationwide, its recognized as one of the 10 best-selling master-planned communities in the United States.

A fit20 workout isperformed on acircuit of specialized, strength-training machines and creates a full-body workout that increases strength and vitality.

This workout format challenges the muscles, and the time between sessions provides the needed muscle rest and rejuvenation that increases strength, develops the immune system and enhances productivity, Conner Battreall, franchise owner, said.Our training is based on scientifically proven methods that produce positive results in 20 minutes once a week.A once-a-week workout using our equipment under the guidance of our professional trainers will be more effective than most traditional gyms and workout routinesseveral times a week.

Studios are temperature controlled so workouts are conducted in a cool setting that eliminatestheneed to change into gym clothes before the workout or to follow with a shower. Members are in and out within 20 minutes

Members always work with a specialized personal trainer using sophisticated sensor technology to monitor progress. The studio is a private, noise-free environment geared to accommodate busy schedules and reflect personal physical requirements. Weekly sessions are by appointment, so there is never a wait time. There are also no group workouts, distracting music or mirrors.

We find that most members experience measurable results in just a few sessions, and more importantly, they feel stronger and healthier, said ConnerBattreall.Ouradvanced sensor technology provides members with live accurate feedback of their performance during their training session,as itdetectsthe speed, quality and range of movement during the exercise. This is an important part of fit20suseofreal-time data tomaximize results whileeliminatingthe risk of injuryandpost-exercise muscle soreness.

Afree, no-obligation training session lets you meet a trainer and try the workout.

I believe our ability to expand during the epidemic that forced the closure or seriously reduced activity of other physical fitness operations is due to the advantages we offer those who are serious about improving their fitness level, but who seek a safe environment and results-proven methods, said Cathy Battreall. Our ability to do that in one, 20-minute session a week is what setsusapart and appeals topeople withbusy schedules who appreciate seeing improvements in their strength, balance and general well-being.

Fit20 Nocateeis located at466 Town PlazaAve., Suite 320, Ponte Vedra Beach.Sign up for afree introductory training session at Fit20nocatee.comor call (904)478-8112.

Read more:
Defying the odds, Beaches-based Fit20 opens new studio in Nocatee, its third in the area - The Florida Times-Union

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