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Fitness trackers are the latest arm candy

Posted: January 31, 2014 at 7:45 am

The sleeker Jawbone UP in onyx

Fitness trackers are not exactly newperhaps the old-fashioned version of it is the pedometer, a device used to measure how many steps the wearer has walked on a particular day (remember the recommended 10,000 steps a day?).

Over the past few years, there have been efforts to make activity trackers look more like wearable fashion accessories or jewelry.

And, of course, when celebrities like Jessica Alba, Gwyneth Paltrow and Katy Perry were seen wearing thick, rubbery-looking wristbands during Fashion Week, and Vogue magazine calls the Nike + FuelBand the accessory of the fashion A-list, then its not just a fitness tracker anymore, but a fashion statement, as well.

Among all the fitness trackers available in the market today, three brands remain supreme: Fitbit, Nike + FuelBand and Jawbone UP. All three look like plain rubber bracelets (yes, rubber), but with the press of a mere button, an array of lights reveal if youve achieved your fitness goals for the day.

With the males, the more popular choice is the FuelBand, while the ladies prefer Jawbones sleeker design and FuelBands more stylish limited-edition rose-gold style.

The three work in similar ways. The FuelBand, for example, converts your daily activity into a Nike-coined term, NikeFuel. Every day, the goal is to hit a number of preset NikeFuel points. Nike suggests that the average person set a goal of 2,000 fuel points, while a person who engages in moderate to high-impact daily workouts should set a goal of about 3,000. Athletes should have a higher target of 5,000.

ARM PARTY featuring Nikes rose gold FuelBand

Throughout the day, as NikeFuel accumulates, the band lights transition from red to orange to yellow tofinallygreen. When the target is hit, the FuelBand boasts GOAL in twinkling rainbow lights, providing instant gratification to the wearer.

Jawbone and Fitbit work with a similar mechanism, but also boast of sleep trackers and even a vibrating alarm to help monitor the quality of your sleep. Jawbone and Fitbit even track your food and drink intake, but Jawbone takes it a bit furtherit gives you insights on how you sleep, move and eat.

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Fitness trackers are the latest arm candy

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