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Gyms and fitness centers hoping New Year’s resolutions will bring a boost to the fitness industry – WLWT Cincinnati

Posted: December 30, 2020 at 9:56 am


New Year's resolutions may look a little different this year, but fitness goals don't have to suffer. Many local gyms need your help to stay afloat during the pandemic, as COVID-19 restrictions have slammed the fitness industry. "It used to be people would take their Christmas money, join the gym day, have a good time. It'd be packed after Christmas. It's always busy. Now, as you can see, it's hardly anybody," said Bill Harden, Snap Fitness General Manager.Snap Fitness is in downtown Cincinnati. Harden says most customers worked in nearby office buildings, but with many working remotely, customers are now few and far between. "The businesses aren't bringing people back to work and people are working from home. Some of them, their businesses have shut down, they've lost their jobs, said Harden. He is now left to pick up the pieces"They've let everybody go but me. I'm here working everything, taking care of everything. I've put in about 130 hours a week, said HardenWhile gyms downtown are seeing a huge decrease in customers, just the opposite is happening in suburban areas, like at The Cincinnati Sports Club "For us, we're trending up, we're one of the clubs in the area that is seeing small stair steps in the right direction, said Mary Frank, Sales and Marketing Manager at The Cincinnati Sports Club. Frank says that sadly one in four gyms will be forced to close due to the pandemic."It could be based on location, based on the demographics that they serve, we are fortunate that we are in a community environment, said Frank. The Cincinnati Sports Club is seeing increases in holiday memberships and is projected to be on pace with last year's sales. They have heightened safety protocol and added online classes "We've since added to our online library, to give those people that are making the decisions that are best for them, and if they want to stay home then so be it, we want to be a trusted resource for them, said Frank. Both gyms urge people to get active on the heels of such a challenging year. "You get on that treadmill, you forget everything. You're escaping the world for a while,said Harden. "This can give them a place of hope and inspiration, said Frank.

New Year's resolutions may look a little different this year, but fitness goals don't have to suffer.

Many local gyms need your help to stay afloat during the pandemic, as COVID-19 restrictions have slammed the fitness industry.

"It used to be people would take their Christmas money, join the gym day, have a good time. It'd be packed after Christmas. It's always busy. Now, as you can see, it's hardly anybody," said Bill Harden, Snap Fitness General Manager.

Snap Fitness is in downtown Cincinnati. Harden says most customers worked in nearby office buildings, but with many working remotely, customers are now few and far between.

"The businesses aren't bringing people back to work and people are working from home. Some of them, their businesses have shut down, they've lost their jobs, said Harden.

He is now left to pick up the pieces

"They've let everybody go but me. I'm here working everything, taking care of everything. I've put in about 130 hours a week, said Harden

While gyms downtown are seeing a huge decrease in customers, just the opposite is happening in suburban areas, like at The Cincinnati Sports Club

"For us, we're trending up, we're one of the clubs in the area that is seeing small stair steps in the right direction, said Mary Frank, Sales and Marketing Manager at The Cincinnati Sports Club.

Frank says that sadly one in four gyms will be forced to close due to the pandemic.

"It could be based on location, based on the demographics that they serve, we are fortunate that we are in a community environment, said Frank.

The Cincinnati Sports Club is seeing increases in holiday memberships and is projected to be on pace with last year's sales. They have heightened safety protocol and added online classes

"We've since added to our online library, to give those people that are making the decisions that are best for them, and if they want to stay home then so be it, we want to be a trusted resource for them, said Frank.

Both gyms urge people to get active on the heels of such a challenging year.

"You get on that treadmill, you forget everything. You're escaping the world for a while,said Harden.

"This can give them a place of hope and inspiration, said Frank.

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Gyms and fitness centers hoping New Year's resolutions will bring a boost to the fitness industry - WLWT Cincinnati

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