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MYXfitness Is The First At-Home Fitness Brand to Integrate National News, Plus a Full Suite of Revolutionary Content On Its Platform – PRNewswire

Posted: October 13, 2020 at 9:59 am


MYXfitness, the smarter, simpler home-fitness solution, announces MYX Media, a new hub for original content.

MYX's member research shows content variety outside of structured workouts is becoming an important factor in what people crave as they tackle fitness at home. While on-demand, one-on-one coaching is essential, catching up on the news, virtually exploring an exotic locale or discovering motivational content, might be what the day calls for. MYX Media provides members those options and more, while still integrating heart-rate data as a powerful measure and motivator.

"Adding MYX Media to our one-on-one coaching and customized heart-rate training, further positions MYX as the most personalized experience in at-home fitness," says Heberto Calves, President of MYXfitness. "The fitness-tech industry at large seems disproportionately focused on the competitive, 'workout to win' consumer. The MYX content and experience speak to the 58% of the market that identifies as 'workout for life'. These consumers are looking for real results for real life and have asked for options, beyond coaching content, to stay motivated and engaged. MYX Media provides those options and redefines what people should expect from the at-home fitness experience."

At launch, MYX Media will include:

MYX Media features (Newsy, Mat Chats, Coach Diaries, Scenic Rides) go live October 27, 2020. For interviews, access to content or demos please contact [emailprotected].

About MYXfitness

MYXfitness delivers a smarter simpler way for all people to make fitness part of their daily lives. The brand's cornerstone products,The MYXand The MYX Plus, offer professional-quality equipment at an affordable price, hundreds of on-demand classes, combined with expert coaching on a digital platform, designed to improve endurance, strength, mobility and flexibility. Using science-backed methods, MYXfitness utilizes proprietary heart rate technology and cross-training, brought to life through positive coaching, to deliver lasting results. For more information visit http://www.myxfitness.com or follow MYXfitness onFacebookand Instagram.

About Newsy

Newsy is the leading cross-platform television news network that provides straightforward, opinion-free news to inform and engage by delivering the top stories across every platform. Its content is available on pay TV, on connected TV platforms including Roku, Amazon Fire TV, Apple TV and Google Chromecast as well as over the top services including YouTube TV, Sling TV, Pluto TV, Xumo, Samsung TV+ and Vizio WatchFree. Newsy is also available via its mobile apps and atnewsy.com. Newsy is a wholly owned subsidiary of The E.W. Scripps Company.

SOURCE MYXfitness

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MYXfitness Is The First At-Home Fitness Brand to Integrate National News, Plus a Full Suite of Revolutionary Content On Its Platform - PRNewswire

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