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Peloton CEO: The uphill climb to creating an at-home fitness behemoth – Fox Business

Posted: March 11, 2021 at 6:44 am


Peloton CEO John Foley reflects on the path to creating the popular at-home fitness brand.

Fitness giantPeloton has changed the label on at-home exercise and CEO John Foley shared that paving the pathway to success has been nothing short of a workout itself.

I honestly pinch myself. I feel like weve got the best job and were creating one of the great brands for our generation, Foley said on Fox News Sunday. And were having fun.

With a reimagined and interactive approach to working out, Foley was able to takethe stationary bike to the next level. Pelotons exercise technology has managed to bring studio fitness into the home, fitting their equipment with touch screens and adding personal touches to each session.

During the coronavirus pandemic, the demand for Peloton products exploded and revenue soared. Foley confirmed the company experienced a 130% increase in sales in the first quarter of 2021 alone.

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But Foley said hes not in the business for the money. Together with his wife Jill Foley --both fitness fanatics --the couple brainstormed their billion-dollar idea to provide consistent access to boutique classes.

In New York, it was hard to get into those classes, he said. We bring a community of people, millions of people, into the experience so its not lonely. Think Netflix but for fitness classes.

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The instructor can see how youre doing and he or she might give you a shout-out and say, CWallace123, This is your 100th class. Everyone stand up and follow CWallace up the hill.

And even though the concept has proven successful, getting started was nonetheless an uphill climb for the Foleys as they brainstormedhow to differentiate Peloton products from ordinary, frequently dust-collecting workout equipment.

Peloton currently has more than five million active members which Foley aims to increase to 100 million by welcoming more members and hiring more staff.

Foley faced possibly his most viral bump in the road after the release of Pelotons 2019 holiday commercial which sparked outrage on social media. The ad featured a woman whosome argued looked distressed when given a Peloton bike as a gift from her husband.

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It was a frustrating moment for all of us," he reacted. "Were very passionate about what we do and its not just about fitness. Its about a journey and about becoming a better you."

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Peloton CEO: The uphill climb to creating an at-home fitness behemoth - Fox Business

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