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The 12 Korean Beauty Trends to Try in 2021, According to the Experts – Vogue

Posted: January 20, 2021 at 7:51 pm


[The year] 2021 is less about whats buzzy and more about whats tried-and-true, with a focus on calming the skin. Centella asiatica [an herb grown in Asia, known for being anti-inflammatory]or cicais huge right now. With everyone dealing with the prolonged stress of the pandemic and dreaded maskne, soothing irritated, angry skin seems to be at the forefront of peoples minds. Cica is the ingredient that everyone wants to add to their routine.

6. Clean beauty

More brands are developing products free of chemical additives, artificial ingredients, and fragrance. Products will be even more gentle with effective plant-based ingredients, and many brands are becoming vegan as well. Consumers are more aware of what they put on their skin.

7. Pre-, pro-, and postbiotics

This year, inner and outer wellness brands and products will gain more popularity. For example, brands that focus on pre-, pro-, and postbiotics; microbiome-friendly skin care; and consumable supplements, which benefit both the skin and the gut.

K-beauty will shift more towards a holistic approach, linking skin care and internal health. I take probiotic supplements for my bouts of eczema and I love using K-beauty products with fermented ingredients. I regularly use 107it uses aged [seven- and 10-year-old] vinegar [that promotes good gut health]. Their vinegar tastes delicious with honey!

8. Flexible minimalism

A few years back, we were oversaturated with the 10-step Korean skin-care routine. The skin-care diet [using fewer products and steps] that followed was a pushback against that, but it was too restrictive for those who wanted more results than could be attained with just the basics.

Flexible minimalism is a focus on clean and simple product lines, which makes customizing your routine easier. There will also be a push towards pared-back lists of ingredients. Single and minimal ingredients are appealing because of their simplicity and high concentration of the hero component.

9. At-home indulgences

Skin care has a functional elementit has to work and deliver resultsbut I expect products that provide meditative, soothing, and spa-like moments to take off in a big way. They can transport you mentally and emotionally to another headspace.

10. Hyphenate and hybrid skin care

Weve started seeing skipcare as a K-beauty trend, where the focus is on a pared-down, simple, and minimalist routine. We will be seeing more efficient and effective multitasking and versatile productswhat we like to call hyphenates or hybrid skin care.

11. Skin detoxifying and barrier strengthening

The belief that skin is a reflection of your mental state comes from Korea, and growing up, my mother emphasized this to me many times. Well see more barrier-strengthening ingredients that boost immunity, such as mushrooms, plus detoxifying herbs including mugwort and ginger. Ceramides [which form a protective layer to help prevent moisture loss and visible skin damage] will make a comeback too.

12. A boost in body care

In Korea, many body-care rituals originate from the bathhouse culture, where milk treatments are slathered on the face and body, and baths are steeped with skin-beneficial ingredients, such as green tea and probiotics. During a difficult year, personal self-care has taken on new importance for many, so we expect to see the definition to include all of the skin, from head to toe.

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The 12 Korean Beauty Trends to Try in 2021, According to the Experts - Vogue

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