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The fitness franchise taking on Europe

Posted: November 30, 2014 at 10:47 pm


The Jetts club in Leiden, in the Netherlands.

Seven years ago husband and wife Brendon and Cristy Levenson opened their first Jetts club on the Gold Coast.

Now the no lock-in contract, 24/7 Australian-owned fitness chain is on the verge of cracking the European market.

Any company looking to expand into a new market should take the time to visit the market.

Jetts took the plunge in the Netherlands late last year. It aims to open three more fitness clubs there in the next six months, and next on the horizon is the huge UK market.

"The Dutch industry is still dominated by older, underinvested chains with a traditional fitness model of big clubs, lock-in contracts and limited opening hours, so we see a strong need for a very customer-centric offer," says Martin Oliver, chief executive of Jetts.

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"Our work in New Zealand has taught us what it takes to be successful in a new country, so we're applying a similar approach as we march into Europe. The product and value proposition has to be right, but the team on the ground is equally important."

Jetts has opened more than 50 clubs across the ditch.

So what steps should entrepreneurs undertake before going overseas?

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The fitness franchise taking on Europe

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